Title

Marketing Lead - Healthcare

Reports to

Marketing Manager (solid line); GM Healthcare (dotted line)

Location

Thrissur (covers the Vaidyaratnam Hospitals network, Treatment Centres and Clinics)

Purpose

This role owns marketing for the Vaidyaratnam Healthcare vertical the Hospitals network, Treatment Centres and Clinics driving patient acquisition, revenue growth and brand strength across all three. Digital marketing and on-ground activation are the primary growth levers for this role, backed by market intelligence and robust local marketing execution. The role reports to the Marketing Manager to ensure Vaidyaratnam's brand is built and expressed consistently across verticals, while working closely with GM Healthcare on business priorities.

Key Responsibilities

1. Business & Marketing Strategy

- Build and own the marketing plan for the Healthcare vertical – Hospitals, Treatment Centres and Clinics – aligned with Group Marketing strategy and GM Healthcare's business priorities.
- Identify target patient segments and market opportunities across the network to grow patient volumes and revenue.
- Track marketing's contribution to business outcomes – patient acquisition, revenue, retention – not just campaign activity.

2. Digital Marketing – the primary growth channel

- Own digital marketing end-to-end for the vertical: SEO, SEM, social media, content, email/WhatsApp marketing and marketing automation.
- Own the network's websites and digital platforms across Hospitals, Treatment Centres and Clinics, and drive lead quality and conversion, not just traffic and reach.
- Build retention programmes – email/WhatsApp follow-up, loyalty and re-engagement – to improve repeat visits and patient lifetime value.
- Build and protect the network's online reputation – reviews, ratings and patient sentiment – across all locations.
- Track digital performance (cost per lead, cost per patient, ROI) and course-correct campaigns in real time; this channel should carry the largest share of marketing time and budget.

3.



Activation & On-Ground Initiatives

- Plan and run activation initiatives – health camps, wellness and awareness drives, corporate and community outreach, patient engagement events – to build visibility and drive footfall across the network.
- Build referral and partnership programmes with doctors, corporates and local healthcare providers.
- Own an activation calendar aligned to seasonal and local market opportunities across Hospitals, Treatment Centres and Clinics, and measure footfall/conversion from each initiative.

4. Market Research & Competitive Intelligence

- Track competitor marketing activity, pricing and positioning across the Ayurveda and wellness healthcare category.
- Conduct market research on patient preferences, emerging treatment and category trends, and catchment-level opportunities.
- Use research and competitive intelligence to inform strategy, campaigns and new market entry decisions – not as a one-off exercise.

5. Brand & Cross-Vertical Synergy

- Ensure brand positioning across the Hospitals network, Treatment Centres and Clinics is consistent with Group brand guidelines, while retaining Vaidyaratnam's clinical and Ayurvedic strengths.
- Coordinate with the Marketing Manager and other vertical marketing leads to maintain a unified brand experience across Vaidyaratnam.

6. Marketing Collateral & Communication Material

- Design and produce all marketing collateral required across the network – LBLs, brochures, standees, signage, patient education material and digital creatives – consistent with brand guidelines.
- Manage design/creative agencies for collateral production, and ensure timely availability of the right material at every location.

7. PR,



Content & Stakeholder Management

- Manage PR, media relationships and content – patient stories, doctor-led content, educational material – to build credibility and visibility.
- Work with doctors, therapists and leadership across Hospitals, Treatment Centres and Clinics to keep marketing aligned with clinical offerings.
- Build relationships with corporate, government and tourism partners to grow health tourism.

8. Budget & Performance

- Manage the marketing budget and agency/vendor relationships, with digital marketing and activation receiving priority allocation.
- Report marketing ROI, digital performance and patient acquisition metrics to GM Healthcare and the Marketing Manager.

Desired Qualifications & Experience

- 8–12 years in marketing/brand roles, with demonstrated ownership of business or P&L-linked; outcomes – not only campaign execution.
- Strong, hands-on digital marketing expertise (SEO, SEM, social, content, marketing automation, analytics) – this is a core requirement of the role, not a support skill.
- Experience planning and running on-ground activation initiatives, and converting them into measurable footfall/patient acquisition.
- Experience with market research and competitive intelligence tracking, and using it to shape strategy.
- Experience managing design/creative agencies for collateral – LBLs, brochures, standees, signage and similar material.
- Background in consumer-facing or service-led businesses; healthcare, hospitality or wellness experience preferred but not mandatory.
- MBA in Marketing, or equivalent, preferred. Not mandatory for a candidate with the right experience
- Track record of driving measurable growth in customer/patient acquisition and brand strength.
- Comfortable operating in a lean, hands-on marketing team and working closely with clinical and business leadership.Role & responsibilities

Preferred candidate profile PH-(phone hidden) (Call/Whatsapp)

[email protected]

📌 Marketing Lead - Healthcare (Thrissur)
🏢 LA Associates
📍 Thrissur