About the role:

This role will own the development and execution of marketing strategy across Brand Management, Content Marketing, Influencer & Creative Strategy, Performance Marketing, Events & Activations, and Communications (internal and external). It offers a rare chance to build a legacy consumer brand out of Bangalore, shaping how it shows up across every channel and touchpoint.

Roles and Responsibilities:

Brand & Strategy

- Translate brand strategy into actionable plans, brand positioning, and go-to-market strategies.
- Strengthen brand identity and positioning across online and offline channels for the salon and clinic division.
- Maintain brand consistency across all external and internal creatives and communications.

Content, Creative & Influencer Marketing

- Lead ATL, BTL, customer research, content & creatives, and social media strategy end-to-end.
- Own the creative strategy — from concept and storytelling to production — ensuring every asset is on-

brand, distinctive, and high-impact.

- Build and scale an influencer marketing engine: identify and onboard the right creator partners, structure collaborations, and track ROI on influencer spends.
- Create and manage customer research and promotional collateral to establish and maintain product branding.

Performance Marketing & Analytics

- Apply the fundamentals of performance marketing across paid social, search, and programmatic channels to drive measurable growth alongside brand-building efforts.
- Define and track budgets, targeting, and creative testing for performance campaigns in partnership with media/agency teams.
- Develop best practices,



define KPIs, and track them to manage marketing success.
- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.

Communications & External Relationships

- Handle external media relationships, PR, and agency partnerships.
- Plan and execute events and brand activations that deepen customer engagement and brand recall.

Required Skills

- 5–8 years of experience in Brand Management and Consumer Marketing, with a proven track record of creating and executing successful marketing plans.
- Solid understanding of promotion and media planning — both grassroots and across major mediums, with a strong emphasis on digital.
- Working knowledge of performance marketing fundamentals — paid social, search, and campaign optimisation basics.
- Hands-on experience running or scaling influencer marketing programs, including partner selection and ROI tracking.
- Expertise in the creative and production process for traditional and digital materials, including video and audio.
- Experience managing content, media, PR, and brand campaign calendars.
- Track record of building marketing experiences across display, social, mobile, online, and mass media.

Desired Skills

- Superior communication and interpersonal skills.
- Dynamic leadership and people-management skills.
- Ability to thrive in an unstructured, agile work environment.
- Excellent cutting-edge, creative, and strategic planning skills, with a track record of driving revenue growth through marketing.
- A go-getter with a positive, ownership-driven attitude.

📌 Marketing Head (Bangalore Urban)
🏢 Bodycraft Salon Spa and Clinic
📍 Bangalore Urban