We’re looking for a hands-on Marketing Executive who understands the UPSC aspirant ecosystem and knows where aspirants actually spend their time — YouTube, Instagram, Reddit, Quora, Telegram and emerging discovery channels.

This is not a “make campaigns and wait” role.

We want someone who comes in and executes.

Responsibilities

- Build and execute organic growth strategies across YouTube, Instagram, Reddit, Quora, Telegram & other relevant channels
- Understand the UPSC aspirant journey and identify where, why and how aspirants discover and evaluate products

Own content distribution, channel growth and performance

Work closely with the content team to create content that drives views → clicks → leads → app downloads → admissions

Experiment continuously with formats, hooks, topics, platforms and distribution strategies

Understand and leverage the evolving AEO / GEO / AI-search ecosystem

- Deeply understand the YouTube ecosystem — content formats, discoverability, retention, CTR, thumbnails, search and recommendations

Track performance across channels and continuously optimise based on business outcomes

Use paid marketing selectively, but focus heavily on building sustainable organic acquisition channels

Qualifications

- 1–4 years of marketing/growth experience, preferably in EdTech,



UPSC or a consumer internet business
- Strong understanding of the UPSC market and aspirant behaviour
- Hands-on experience with YouTube and Instagram; familiarity with Reddit, Quora and Telegram is a strong plus
- Data-driven mindset with an obsession for views, clicks, leads, downloads and conversions
- Someone who is comfortable getting their hands dirty — writing, posting, analysing, experimenting and iterating

Understanding of SEO, AEO, GEO and emerging AI-driven discovery

- Solid analytical and execution skills

### The mindset matters more than the resume

We’re not looking for someone who sees marketing as awareness + budget utilisation.

We want someone who asks:

“If we spend ₹1, what did the business get back?”

Someone who feels the pain when money or effort doesn't generate results — and keeps optimising until it does.

Someone who wants to know exactly how their work impacts the business, not just how many campaigns they launched.

If you are a builder, executor and growth-minded marketer who wants to own outcomes rather than activities, we'd love to hear from you.

? Location: Remote

? Compensation: Competitive, based on experience

? Experience: 1–4 years

📌 Marketing Executive – UPSC EdTech (New Delhi)
🏢 Edukemy
📍 New Delhi