Department: Marketing & Business Development

Designation: Marketing Executive

Location: Geri Care Hospital

Job Purpose To support the hospital’s marketing and business development activities by building strong relationships with corporates, doctors, healthcare professionals, referral partners, senior citizen communities, and the general public, while promoting Geri Care Hospital’s services and increasing patient footfall.

Key Responsibilities

- Hospital Marketing & Business Development

Promote Geri Care Hospital’s specialties, services, preventive health programs, and senior-care services.

Identify and develop recent business opportunities to increase patient referrals and hospital revenue.

Build and maintain relationships with corporates, institutions, residential communities, senior citizen associations, and other potential partners.

Conduct regular market visits and identify potential referral sources.

Support the implementation of marketing strategies and monthly business plans.

- Corporate & Institutional Tie-ups

Identify potential corporate clients and coordinate for health camps, wellness programs, webinars, and employee health initiatives.

Coordinate corporate meetings, presentations, quotations, MoUs, empanelments, and follow-ups.

Maintain regular communication with corporate HR, Admin, and employee wellness teams.

Generate leads for corporate health check-ups and hospital services.

- Health Camps & Community Outreach

Plan and coordinate health screening camps at corporates, residential communities, senior citizen associations, and public locations.

Coordinate with doctors, nursing teams, technicians, and hospital departments for smooth execution of camps.

Promote appropriate screening programs based on the target audience and speciality.

Maintain records of camp participants,



leads, consultations, and conversions.

Follow up with camp participants to encourage consultations and further treatment when required.

- Doctor & Referral Relationship Management

Develop professional relationships with doctors, clinics, physiotherapists, diagnostic centres, pharmacies, and other healthcare referral sources.

Coordinate doctor outreach activities and speciality-focused campaigns.

Promote Geri Care Hospital’s clinical expertise and referral services.

Maintain regular follow-up with referral partners and track referrals.

- Geriatric & Senior-Care Promotion

Promote Geri Care Hospital as a comprehensive healthcare destination for senior citizens.

Conduct awareness activities focusing on ageing, preventive healthcare, mobility, neurological health, urological health, geriatric oncology, and other elderly-care needs.

Coordinate senior citizen awareness programs, educational sessions, CMEs, webinars, and community events.

Develop outreach initiatives targeting families and caregivers of elderly patients.

- Lead Management & Follow-up

Generate and maintain leads from camps, corporate activities, doctors, digital campaigns, and community programs.

Ensure timely follow-up with patients and potential customers.

Track lead conversion, appointments, consultations, admissions, and referrals.

Prepare regular reports on marketing activities and outcomes.





- Reporting & Performance Tracking

Maintain daily and monthly activity reports.

Track corporate meetings, camps, doctor visits, referrals, leads, conversions, and revenue generated.

Support the Marketing Manager in achieving monthly and quarterly targets.

Provide market feedback regarding competitor activities, patient requirements, and new business opportunities.

Required Skills

Excellent communication and interpersonal skills.

Strong relationship-building and networking abilities.

Good presentation and negotiation skills.

Ability to coordinate multiple activities simultaneously.

Basic knowledge of MS Excel, Word, PowerPoint, email, and WhatsApp communication.

Valuable follow-up and lead-conversion skills.

Willingness to travel for corporate visits, camps, meetings, and outreach activities.

Healthcare/hospital marketing experience will be an added advantage.

Preferred Qualification & Experience

Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.

1–3 years of experience in hospital marketing, healthcare sales, corporate marketing, business development, or a related field.

Candidates with experience in corporate health camps, hospital tie-ups, doctor relations, or healthcare business development will be preferred.

Key Performance Indicators (KPIs)

New corporate tie-ups and empanelments.

Number of health camps and outreach programs conducted.

Leads generated and converted.

OP consultation and admission conversions.

Doctor/referral partner acquisition and engagement.

Corporate health check-up revenue.

Referral revenue and patient footfall.

Achievement of monthly and quarterly business targets.

Quality and consistency of follow-up and reporting.

📌 Marketing Executive (Velachery)
🏢 Geri Care
📍 Velachery