About the Role

We are looking for a hands-on D2C Growth Lead to drive Janitri’s digital growth, revenue, customer acquisition, and retention. The ideal candidate should have experience scaling an early-stage D2C brand and be comfortable with both strategy and execution.

Key Responsibilities

- Own the D2C growth strategy from awareness to acquisition and retention.
- Plan and execute monthly growth campaigns to increase revenue and customer base.
- Drive Instagram, Meta Ads, WhatsApp, influencer, and content marketing.
- Lead Reels, product storytelling, testimonials, UGC, and creator collaborations.
- Optimize Shopify, Amazon, and FirstCry listings and landing pages.
- Track and improve conversion, checkout, repeat purchase, CAC, and LTV.
- Build WhatsApp/email communities for pregnant women and new mothers.
- Work with agencies, freelancers, design, and video teams to execute campaigns.

Key Requirements
- 2–4 years of experience in D2C growth/marketing, preferably in wellness, femtech, or consumer health.




- Proven experience scaling an early-stage D2C brand.
- Hands-on experience with Instagram, Meta Ads, Shopify, WhatsApp Marketing, and Influencer Marketing.
- Strong analytical and conversion optimization skills.
- High ownership and strong execution mindset.
- Passion for building products/services for women, mothers, or wellness.

Key KPIs
- 30%+ month-on-month GMV growth
- D2C conversion rate ≥ 1.5%
- 10+ content assets per week
- 100K+ monthly Reels reach
- 25%+ repeat customer rate
- Improved CAC vs. LTV
- Growth of UGC and WhatsApp community engagement

Why Join Janitri?
- High ownership and direct business impact.
- Chance to work closely with the founding team, doctors, and product leaders.
- Build and scale a maternal & newborn wellness brand from the ground up.
- Freedom to experiment and innovate.

📌 MarketingC Growth Lead( Medical Devices) (Bengaluru)
🏢 Janitri
📍 Bengaluru