Manager–Presales Department: B2B Sales Reports To: SVP Business development Work Mode: Work from Office (WFO) Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic With innovation at its core, Frido blends science, design, and technology to create products that bring comfort to every step and moment Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture Cushions & Backrests – For enhanced sitting comfort at work or home Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and building a strong sales pipeline through strategic prospecting and targeted email marketing outreach using Apollo.io, qualifying leads, and scheduling meetings for the Sales team. candidate should have prior experience in the SaaS industry and possess a strong understanding of B2B sales, lead generation, and marketing automation tools. Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.

Research and identify prospective B2B customers across target industries and market io and other sales Create personalized email sequences and outreach campaigns to improve engagement, Engage with prospects through email,



LinkedIn, and other outbound channels to generate Schedule qualified meetings and product demonstrations for the Sales team.

Maintain accurate prospect and lead information in the CRM, ensuring data integrity and Monitor and analyze campaign performance metrics such as open rates, response rates, Collaborate closely with the Sales and Marketing teams to align outreach strategies and Conduct market research to identify target accounts, key decision-makers, and emerging Prepare regular reports on lead generation activities, campaign performance, and conversion Continuously optimize outreach strategies, messaging, and campaign workflows to improve lead quality and conversion rates.

Experience & Qualifications Bachelor’s degree in business administration, Marketing, Engineering, or a related field. MBA in Sales or Marketing is preferred.

3–6 years of experience in Presales, Lead Generation, Business Development, or Email Mandatory experience working in the SaaS industry.

Hands-on experience with Apollo.Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.

Robust understanding of the B2B sales lifecycle, outbound prospecting, and lead qualification.

- Proven experience in planning and executing email marketing campaigns with measurable

📌 Manager networks (Nagpur)
🏢 Frido
📍 Nagpur