Sony Pictures Networks is seeking an experienced Manager - Agency Partnership, Ad Sales. The primary role of the incumbent is managing and strengthening relationships with media agencies to drive advertising revenues across Sony Pictures Networks Television portfolio. The role will focus on driving agency engagement, maximizing revenue opportunities, identifying new business avenues, and ensuring Sony channels remain a preferred choice for advertisers.

Education

- Post Graduate Diploma / MBA in Management or equivalent

Experience

- 8 years + of experience in media / ad sales / agency partnerships
- Strong exposure to agency ecosystem and client servicing

Desirable Experience

- Strong relationships with leading media agencies
- Experience in TV ad sales

Key Responsibilities

- Build and maintain strong relationships with key media agencies and buying houses across Mumbai.
- Drive advertising revenue across the Sony Television Network by maximizing agency spends and identifying new business opportunities.
- Develop strategic account plans for key agency groups to increase wallet share and market presence.
- Work closely with agency planners and buyers to position Sony's channel portfolio effectively across client campaigns.
- Drive sponsorship opportunities, FCT sales, innovations and integrated brand solutions across the network.
- Monitor market trends, competitive activity and advertiser spend to identify growth opportunities.
- Collaborate with Sales Planning, Inventory, Revenue Strategy and Programming teams to optimize inventory utilization and revenue realization.
- Ensure timely campaign execution and resolve agency queries to deliver a seamless customer experience.
- Prepare periodic sales forecasts, revenue reports and business reviews.
- Represent Sony Pictures Networks at industry forums, client meetings and agency interactions.





Critical Competencies

Technical Competencies

- Strong understanding of the television advertising ecosystem.
- Well-networked with leading media agencies and advertising clients.
- Knowledge of television ad sales, sponsorship sales and media planning.
- Understanding of BARC data, television viewership trends and advertising metrics.
- Experience in revenue forecasting, sales planning and account management.
- Strong analytical skills with proficiency in Excel and PowerPoint.
- Understanding of inventory management and commercial planning.
- Knowledge of the media and entertainment industry.

Behavioural Competencies

- Strong relationship management and networking skills
- Commercial acumen
- Excellent negotiation skills
- Customer-centric mindset
- Strong presentation and communication skills
- Stakeholder management
- Ownership and accountability
- Analytical thinking
- Ability to thrive in a fast-paced setting
- Team collaboration

Why join us? Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television

- Sony SAB and Sony PAL
- Marathi General Entertainment Channel - Sony Marathi




- Bangla General Entertainment Channel - Sony AATH
- Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5
- Kids Entertainment Channel - Sony YAY!
- English Movie Channel - Sony PIX
- Factual Entertainment Channel - Sony BBC Earth
- Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL
- Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

📌 Manager - Agency Partnership, Ad Sales (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai