Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and ResponsibilitiesKey ResponsibilitiesCampaign Management (Primary Focus)

- Plan, launch, and manage campaigns across Search, Social, Push Campaign

- Work closely with content team to manage ad copies, creatives, and landing page requirements

- Scale high-performing campaigns and optimise basis performance

- Work closely with media/agency partners for campaign execution

A/B Testing &

- Experimentation

- Design structured A/B tests across creatives, audiences, landing pages, and offers

- Test hypotheses to improve CTR and cost efficiency

- Measure results statistically and implement winning variations

- Build a continuous experimentation roadmap

Funnel Tracking &

- Optimization

- Track full acquisition funnel: Discovery to fulfilment

- Identify drop-offs and conversion bottlenecks

- Partner with Product/Tech to fix funnel leakages

- Improve conversion rates and reduce cost per acquisition through data-led actions

- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

Consumer AI-Led Targeting &

- Personalization





- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes

- Execute & automate remarketing framework

- Support personalized communication and recommendation initiatives

Analytics &

- Reporting

- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV

- Create dashboards and performance reports

- Analyze campaign and cohort performance

- Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration

- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments

- Translate campaign needs into clear requirements for implementation

- Ensure seamless execution of growth initiatives across systems

Required Qualifications and ExperienceIdeal Profile

- 4-6 years in performance/growth marketing

- Solid hands-on experience managing paid campaigns

- Comfortable with data, numbers, and experimentation

- Detail-oriented executor with strong problem-solving skills

- Experience in fintech/lending/app growth is a plus

LocationsBASIC SECTION

- Job Level: GB06

- Job Title: Senior Lead - Digital Platforms &
- Consumer Technology, DP - Experience &
- New Business Platforms, Integrated Discovery - Multimodel Content

- Job Location Country: India

- State: MAHARASHTRA

- Region: West

- City: Pune

- Location Name: Pune Corporate Office - Mantri Tier Megapolis

📌 Lead - Digital Platforms & Consumer Tech... (India)
🏢 Bajaj FinServ
📍 India