Who We Are?

We are a global Business Consulting organization working with B2B technology clients across GTM Strategy, Market Intelligence, Lead Generation, Inside Sales, Digital Marketing, and Sales Consulting. We specialize in serving clients across ERP, IoT, IAM, Cybersecurity, PaaS, and other emerging technology domains. Our clients include Fortune 500 companies and leading global technology organizations looking to accelerate pipeline growth and expand into international markets.

Location: Pune Shift: US & Europe.

Position Overview

We are looking for a highly motivated Lead / Demand Generation Executive to join our growing Business Development team. The primary responsibility of this role is to generate Marketing Qualified Leads (MQLs) and Highly Qualified Leads (HQLs) through international outbound cold calling for global B2B technology campaigns. The ideal candidate should have prior experience working with international markets, possess excellent communication skills, and understand modern lead qualification methodologies such as BANT and Waterfall.

Key Responsibilities

- Execute high-volume international outbound cold calling campaigns targeting North America (NA), Europe (EU), EMEA, and APAC markets.
- Generate Marketing Qualified Leads (MQLs) and Highly Qualified Leads (HQLs) for B2B technology campaigns.
- Qualify prospects using BANT, Waterfall, or campaign-specific qualification frameworks.
- Engage with Managers, Directors, VPs, C-level executives, and technical decision makers to identify business opportunities.
- Conduct account and prospect research using LinkedIn Sales Navigator and sales intelligence platforms before initiating outreach.
- Understand prospect requirements, current environment, business challenges, technology landscape, and buying intent.
- Maintain consistent follow-ups with prospects to nurture and qualify opportunities.
- Accurately update CRM with call outcomes, lead status, qualification details, and activity reports.
- Work closely with Research,



Quality, and Business Development teams to improve lead quality and campaign performance.
- Consistently achieve daily, weekly, and monthly KPIs related to outbound calling, qualified leads, and campaign performance.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Engineering, or any related discipline.
- Minimum 2 years of experience in International B2B Lead Generation or Demand Generation.
- Hands-on experience in international outbound cold calling targeting North America, Europe, EMEA, APAC, or other global markets.
- Experience working on MQL, HQL, BANT, Waterfall, or similar lead qualification methodologies.
- Appointment Generation (AG) campaign experience will be an added advantage.
- Experience working with B2B technology campaigns such as IoT, SaaS, ERP, Cybersecurity, Cloud, Telecom, or other enterprise technologies is preferred.
- Excellent spoken and written English communication skills.
- Robust objection handling, probing, and qualification skills.
- Ability to work in a fast-paced, target-driven environment.

Preferred Tools & Skills

- LinkedIn Sales Navigator
- Apollo, ZoomInfo, Lusha, or similar prospecting platforms
- HubSpot, Salesforce, Zoho CRM, or equivalent CRM tools
- International outbound calling and dialer platforms
- BANT & Waterfall qualification methodologies
- Prospect research and account mapping
- CRM management and reporting
- Excellent communication and negotiation skills

Why Join Common Martin?

- Work with Fortune 500 companies and leading global technology brands.
- Gain exposure to international B2B technology markets and enterprise sales processes.
- Attractive salary with performance-based incentives.
- Comprehensive training, mentorship, and career development programs.
- Fast-track career growth with opportunities to work on global technology projects.
- Dynamic, performance-driven culture that recognizes and rewards excellence.
- Opportunity to build expertise across IoT, ERP, Cybersecurity, AI, Cloud, and other emerging technologies.

📌 Lead/Demand Generation Specialists (Pune)
🏢 COMMONMARTIN CONSULTING
📍 Pune