Wife is looking for a Brand Strategist - a big-picture thinker, a storyteller!

One who can incorporate market insights, consumer behavior, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in passé.

If David Aaker is your claimed mentor or you watch ads for entertainment, then we’re looking for you. And if you are looking for us too, below are the qualifications.

Job Duties

- Develop existing and new brand strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.
- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
- Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams.
- Think forward and anticipate future trends, opportunities and prospective successes for the brand.
- Be collaborative, a number thinker and be fact-driven.
- Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists and the operations of an execution. A horizontal, to all verticals.
- Create real and effective yet simple and disruptive short-term and longterm plans, calendars, strategies – that will not only be inspirational but also actionable.
- Contribute to the company’s overall growth strategy.

Qualifications & Skills





- A Bachelors’/ Masters’/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning
- Confidence, tact, people-skills, instinctiveness
- Robust command of language – oral and written
- High-degree of understanding of people, brands and the market
- Strong leadership skills
- MS-Office
- 8-12 years of relevant experience in the same/ similar role

Add-Ons

- Multi-tasker
- The capability of team leadership
- Sales experience/ understanding
- Technically equipped to conduct thorough market research (primary and secondary)

Benefits

- Now, why should you swipe right on us (or in this case ‘apply’): We really hope you never have to use this ‘perk’ but in case you do, we’ve got you covered with Personal Health Insurance & Accidental coverage.
- Your weekends are yours. Unlike traditional set-ups, we have 5 days working week. Any exceptions also come with comp-offs.
- Work-Wife balance is the key to ultimate happiness. So, you can have flexible working hours that help you (without inconveniencing your colleagues, of course) achieve the best output.
- We are obsessed with food and sometimes fast delivery is just not fast enough! So, we have our very own Café Wifeys where you can keep trying something delectable using the monthly credits that you will get.
- Speaking of food, we have Tuesday Breakfast Townhalls where we exchange learnings, indulge our competitive sides, check in on each other, all over the best that Mumbai Street food scene has to offer. Samosa and strategy? Yes, please!
- We have a true open-door system. You should check out our Mumbai HO pictures, we’ve even broken down walls to open up conversations.

📌 Lead Brand Strategist (Mumbai)
🏢 Wife
📍 Mumbai