Department: E-commerce

Experience: 3–6 Years

Location: Gurugram / Delhi NCR

Employment Type: Full-Time

About the RoleWe are looking for an experienced FirstCry Key Account Manager to manage and grow our business on the FirstCry marketplace. The candidate will be responsible for account management, sales growth, marketplace operations, product visibility, promotions, inventory planning, and performance analysis.

Key Responsibilities

- Manage the complete FirstCry marketplace account, ensuring smooth day-to-day operations.
- Develop and execute strategies to achieve monthly and quarterly sales and GMV targets.
- Manage product listings, catalogue updates, pricing, content, images, attributes, and product visibility.
- Monitor product performance and identify opportunities to improve sales, conversion, and discoverability.
- Plan and execute FirstCry promotions, deals, offers, and campaign participation.
- Coordinate with FirstCry's category/account management team for business growth, campaigns, new launches, and operational issues.
- Monitor inventory, stock availability, replenishment, and out-of-stock situations to minimize lost sales.
- Track and analyze key marketplace metrics including GMV, orders, conversion rate, ASP, returns, cancellations, and sell-through.
- Prepare regular sales and performance reports and provide actionable insights to management.
- Conduct competitor analysis covering pricing, assortment, promotions, ratings, reviews, and product positioning.
- Identify high-performing and underperforming SKUs and create action plans accordingly.
- Coordinate with internal teams including warehouse, finance, marketing, catalogue, and supply chain to resolve marketplace-related issues.
- Ensure timely resolution of orders, returns, cancellations, catalogue issues, pricing issues, and account escalations.




- Support new product launches on FirstCry and ensure all catalogue and inventory requirements are completed on time.
- Maintain strong relationships with FirstCry stakeholders and proactively identify opportunities for business expansion.
- Ensure marketplace processes and commercial requirements are followed accurately.

Requirements
- 3–6 years of experience in E-commerce / Marketplace Account Management.
- Strong hands-on experience with FirstCry is mandatory.
- Experience in managing kids, toys, baby care, fashion, FMCG, or related categories will be preferred.
- Strong understanding of marketplace operations, catalogue management, inventory, pricing, promotions, and sales growth.
- Good analytical and reporting skills with strong Excel/Google Sheets knowledge.
- Ability to work with large SKU/catalogue data and identify business opportunities.
- Strong communication, negotiation, and stakeholder-management skills.
- Target-oriented mindset with a strong focus on revenue and business growth.
- Ability to independently manage the account and coordinate with multiple internal and external stakeholders.

Key Performance Indicators (KPIs)
- Monthly/quarterly GMV and revenue growth
- Order and SKU growth
- Conversion rate improvement
- Stock availability / reduction in OOS
- Campaign and promotion performance
- Catalogue/listing accuracy
- Reduction in returns and cancellations
- Marketplace profitability and contribution
- Successful recent product launches
- Relationship and issue-resolution turnaround with FirstCry

What We Offer
- Opportunity to manage and grow a high-potential kids/toys e-commerce business.
- Ownership of a key marketplace account with direct impact on business growth.
- Fast-paced and entrepreneurial work environment.
- Opportunity to work closely with senior management and cross-functional teams.

📌 key Account Manager(First Cry) (New Delhi)
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