About Bhanzu :

Bhanzu is a global EdTech company transforming how children learn mathematics through innovative pedagogy and technology. Founded by Neelakantha Bhanu, the World's Fastest Human Calculator, Bhanzu empowers 70,000+ students across 20+ countries to build confidence and problem-solving skills.

Website : https://bhanzu.com/

Role Overview:

We are looking for a data-driven and performance-oriented Influencer Marketing Executive to drive customer acquisition through creator partnerships. You will own the strategy, execution, optimization, and reporting of influencer campaigns while collaborating with cross-functional teams to achieve measurable business outcomes.

Key Responsibilities:

● Plan and execute influencer-led performance marketing campaigns across platforms.

● Identify, onboard, negotiate, and manage influencer partnerships.

● Coordinate with Creative, Performance Marketing, and Business teams to align campaign messaging and objectives.

● Manage end-to-end campaign operations including onboarding, content creation, approvals, attribution tracking, reporting, and payout coordination.

● Track and optimize campaign performance using metrics such as ROAS, CPL, CAC,



Conversion Rate Revenue, Enrolments and Leads.

● Analyze campaign data, prepare dashboards, and recommend optimization strategies.

● Stay updated with influencer marketing trends, platform updates, and competitor activities.

Requirements :

- 1–3 years of experience in Influencer Marketing, Performance Marketing, Growth Marketing, or Digital Marketing.
- Solid understanding of influencer ecosystems, social media platforms, and creator partnerships.
- Analytical mindset with experience interpreting campaign performance data.
- Understanding of digital attribution models, campaign tracking, and marketing
- metrics.
- Excellent communication, negotiation, stakeholder management, and project
- management skills.
- Proficiency in Excel/Google Sheets; familiarity with influencer marketing or analytics
- tools is a plus.

Bachelor degree in Marketing, Business, Computer Science, Engineering, or a related field is preferred but not mandatory.

Success Metrics :

ROAS | Revenue | Enrolments | Leads | CPL | CAC | Conversion Rate | Campaign Delivery | Creator Retention

📌 Influencer Marketing Specialist (Bengaluru)
🏢 Bhanzu
📍 Bengaluru