INFINN is looking for a Performance Marketing professional who will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns with a strong focus on lead generation, customer acquisition, conversions, and ROI.

The ideal candidate should have hands-on experience with paid advertising platforms, campaign analytics, conversion tracking, audience targeting, and funnel optimization. Experience in fintech, stock broking, BFSI, or financial services will be an added advantage.

Key Responsibilities

1. Performance Marketing & Campaign Management

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
- Develop campaigns focused on lead generation, customer acquisition, app downloads, account openings, and conversions.
- Manage campaigns from planning and launch through optimization and reporting.
- Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
- Identify recent digital channels and opportunities for customer acquisition.

1. Lead Generation & Conversion

- Develop strategies to generate high-quality leads and improve lead-to-customer conversion.
- Analyze the complete marketing funnel from ad click to lead generation and final conversion.
- Work with the Sales and Business teams to understand lead quality and improve campaign targeting.
- Optimize landing pages, forms, creatives, CTAs, and user journeys to improve conversion rates.

1. Campaign Optimization

- Continuously optimize campaigns based on CPL, CPA, CTR, CPC, conversion rate, ROAS, and ROI.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
- Develop and optimize remarketing, retargeting, custom audience, and lookalike audience campaigns.
- Identify underperforming campaigns and implement corrective actions.

1.



Analytics & Tracking

- Monitor campaign performance using Google Analytics 4, Google Ads Manager, Meta Ads Manager, and Looker Studio.
- Set up and monitor conversion tracking using Google Tag Manager, Meta Pixel, and other tracking tools.
- Ensure accurate tracking of leads, registrations, app downloads, account openings, and conversions.
- Identify tracking discrepancies and coordinate with the technical team for resolution.

1. Reporting & Analysis

- Prepare daily, weekly, and monthly performance reports.
- Analyze campaign data and provide actionable recommendations to management.
- Track marketing spend against leads, conversions, revenue, and acquisition costs.
- Maintain dashboards for campaign performance and ROI monitoring.
- Conduct competitor and market analysis to identify new growth opportunities.

1. Creative & Content Coordination

- Work closely with the creative, content, design, product, and sales teams.
- Provide data-driven inputs for ad creatives, communication, offers, and campaign messaging.
- Identify high-performing creatives and develop strategies for creative testing and scaling.

1. Budget Management

- Manage and allocate digital advertising budgets across different platforms.
- Ensure optimum utilization of marketing budgets.
- Identify campaigns/channels delivering better ROI and recommend budget reallocation.
- Maintain strict control over campaign spending and performance.

1. Compliance & Financial Services Marketing

- Ensure all digital campaigns follow applicable advertising platform policies and internal compliance requirements.
- Coordinate with Compliance/Legal teams wherever required for financial-services-related advertising.
- Ensure that campaign communication is accurate, transparent, and aligned with approved marketing guidelines.

If Interested, kindly share your resume at [email protected]

📌 Hiring For Performance Marketing Executive (Gurugram)
🏢 HKKR Finserv
📍 Gurugram