The job, in one paragraph

Katyayani Organics sells agri inputs directly to retailers. No distributors, no super-stockists, no layers of margin between the factory and the shop. Katyayani Partner is the app that runs it. Today, most orders still happen because a salesperson picks up the phone, for the first order and for every repeat after it. Your job is to change that. We want retailers opening the app and buying on their own, because the product is good enough that calling them is unnecessary.

That is the whole mandate. Move orders from sales-assisted to self-initiated, and grow the business while you do it.

Why it is hard, and why it is interesting

Agri input trade has run on relationships and phone calls for decades. You are asking a shop owner in a tier-3 mandi to change a buying habit he has had his whole working life, and to trust an app to do what a person he knows has always done for him. Nobody has a playbook for this in our category. You will have to build one.

We are not hiring a maintainer. Not someone to run the existing playbook well and report incremental gains each quarter. We are handing one person the roadmap, the budget, the go-to-market, and the P&L;, and setting targets that look uphill on paper. That is the interesting part of the job.

What you own

- Self-serve adoption. The share of orders placed without a sales call, for first orders and repeats. This is your headline number.
- The P&L.; GMV, contribution margin per retailer and per order, CAC and payback, scheme and discount spend. You build the case for what to spend and defend the return.




- The product. You sit at the front of the engineering queue, not behind it. Onboarding, KYC, discovery, pricing display, checkout, notifications, regional language. You decide what ships and what gets deleted.
- The go-to-market. Positioning that lands with a shop owner, not a marketing panel. In-app, WhatsApp, push, field collateral, regional content.
- The relationship with the field. The sales team is not the enemy of self-serve, it is the fastest path to it. You will redesign what they do so the app handles repeat orders and they do the work only a human can.

First 90 days

Days 1 to 30: know the funnel better than anyone here. Talk to 30+ retailers in their shops. Deliver a written diagnostic of why they still wait for a call.

Days 31 to 60: two experiments live on self-serve activation or repeat. Build your own reporting instead of waiting in a queue.

Days 61 to 90: a 12-month growth and P&L; plan with named bets and an explicit list of what you are stopping.

Who fits

- 8+ years in product, growth, or business-unit P&L;, with at least one number that was unambiguously yours




- You have taken something from early traction to scale and you know which of your decisions caused it
- You have moved a hard metric on a consumer or SMB app in India, for users who are non-metro and not English-first. Agri, B2B commerce, merchant apps, or retail-tech is a strong fit
- Bonus if you have moved a business from assisted ordering to self-serve before. That is the exact problem here
- Dangerous with data yourself. SQL, funnels, cohorts, retention, unit economics. Not a report you request from someone else
- You write clearly, because explicit writing is visible evidence of clear thinking
- Senior enough to decide alone, still willing to do the work yourself

The AI-native bar, non-negotiable You use AI as a daily working tool, not as a demo you watched. Claude Code or equivalent agentic tools. You vibe-code your own dashboards, cohort analyses, automations, and one-off scripts to answer a question the same night. You write good prompts and good specs and know the difference.

We test this live. In the interview we give you a business question and a data extract, and you answer it with your own AI tooling while we watch. Not a whiteboard. Real numbers, in the room.

What you get

- Complete ownership. Not a shared roadmap, not a committee
- Direct line to the founder's office, decisions in days
- Budget authority to back your own bets, and room to build your team as the business earns it
- A category with real margins and enormous headroom still ahead of it
- Compensation: [range], with a performance component tied to the P&L; you own

📌 Head of Product and Growth (Bhopal)
🏢 Katyayani Organics
📍 Bhopal