Company Description:

At 4baseCare, we are at the forefront of precision oncology, offering cutting-edge genomic profiling solutions that empower oncologists to make informed, targeted treatment decisions for cancer patients. We combine advanced genomics with deep scientific expertise to provide a full spectrum of cancer diagnostics.

4baseCare is backed by Infosys and Illumina and advisory board comprises of Mr Lip Bu Tan (CEO, Intel), Mr Francis deSouza (COO, Google Cloud) and Prof. George Church (Harvard Medical School).

Role Summary:

The Head of Marketing at 4baseCare will own the end-to-end marketing charter for oncology and genomics solutions across India and international markets. This role demands execution excellence, strong oncology market understanding, and the ability to conceptualize, plan, budget, execute, and scale marketing strategies that drive measurable business impact.

Key Responsibilities:

1.Strategy & Planning:

- Develop Annual Marketing Plans (AMP) aligned with company growth priorities, GTM strategies, and revenue targets. Own annual and quarterly marketing budgets, ensuring optimal ROI and financial discipline.
- Translate business objectives into clear, executable marketing roadmaps.
- Define market segmentation, positioning, messaging, and channel strategies across geographies.

2.Execution & GTM Leadership:

- Conceptualize, develop, execute, and monitor integrated marketing strategies across digital, field, scientific, and partner-led channels.
- Lead new product launches, including GTM planning, field enablement, launch campaigns, and post-launch optimization.
- Drive lab launch marketing plans (Hub & Spoke models), including physician engagement, regional visibility, and activation programs.
- Work closely with Sales, Medical, Operations, and Leadership to ensure seamless execution.

3.Customer Engagement & Thought Leadership:

- Design and execute high-impact webinars, CMEs, roundtables,



and scientific programs for oncologists, pathologists, and healthcare stakeholders.
- Build thought leadership platforms around precision oncology, genomics, and data driven cancer care.
- Develop compelling narratives that balance scientific depth with clinical relevance.
- Strengthen long-term customer engagement beyond transactional campaigns.

4.International Market Responsibilities:

- Plan and execute marketing strategies for international markets, adapting messaging to local healthcare systems and regulatory environments.
- Work with distributors, partners, and regional teams to ensure consistent brand positioning.
- Support international lab launches, scientific collaborations, and market entry initiatives. Analytics, Budgeting & Governance
- Track and report marketing performance using clear KPIs (engagement, adoption, pipeline influence).
- Continuously optimize spend and strategy based on data and feedback.
- Ensure compliance with healthcare, regulatory, and ethical marketing standards.

Key Skills & Experience:

- 8–12+ years of progressive marketing experience within the Healthcare, Diagnostics, Life Sciences, or Med-Tech sectors.
- Bachelor’s Degree in Life Sciences, Biotechnology, Biochemistry, Pharmacy, or a related field (provides the necessary baseline for scientific/medical communication)
- Postgraduate Degree / Master’s in Business Administration (MBA - Marketing), Business Management or Healthcare Management (a strong plus for strategic and operational readiness).
- Proven track record of launching and scaling products in healthcare, diagnostics, pharma, or med-tech.
- Solid understanding of the oncology and precision medicine ecosystem (preferred).
- Ability to influence and lead cross-functional teams without authority.
- Hands-on execution mindset with strategic depth.
- Experience in GTM planning, budgeting, and international market execution.
- Solid communication and stakeholder management skills.

📌 Head of Marketing (Bengaluru)
🏢 4baseCare
📍 Bengaluru