Job Title: Head of Marketing/ Chief Marketing Officer

Location: Mumbai (On-site)

About DoubleTick:

DoubleTick is a mobile-first conversational CRM built on the official WhatsApp Business API, designed to unlock WhatsApp-led sales, marketing, and customer engagement at scale.It enables businesses to manage conversations through a centralized team inbox, automate workflows with chatbots and bot studio, and drive growth via bulk broadcasting and analytics. With features like WhatsApp Calling, commerce & cataloging, and role-based access, DoubleTick helps teams streamline operations and improve conversion efficiency.

Backed by Info Edge Ventures and BeeNext, the platform serves 10,000+ businesses across India and UAE in 100+ industries. Leading brands such as MakeMyTrip, Royal Enfield, CoinDCX, Tarun Tahiliani, Times Media, GRT Jewellers, Malabar Gold and Diamonds, Jaro Education, Sabyasachi, and DarGlobal trust DoubleTick to power their customer conversations.

For more details, check out our website : https://doubletick.io

About the Role

We are looking for a agile and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and execute the overall marketing strategy aligned with business growth objectives.
- Build, mentor, and lead a high-performing marketing team across multiple functions.
- Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
- Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.





2. Event Marketing

- Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
- Drive brand awareness, lead generation, and customer engagement through impactful event programs.
- Measure event effectiveness and optimize ROI through data-driven insights.
- Build relationships with industry associations, partners, and event organizers.

3. Product Marketing

- Define product positioning, messaging, and value propositions for enterprise customers.
- Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
- Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
- Enable sales teams with compelling collateral, presentations, case studies, and sales tools.

4. Performance Marketing

- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
- Drive demand generation, lead acquisition, and conversion optimization initiatives.
- Manage marketing budgets effectively to maximize ROI and campaign performance.
- Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.

5. Brand & Enterprise Marketing

- Strengthen brand visibility and market presence within target enterprise segments.
- Develop integrated marketing campaigns that support business growth and market expansion.




- Create thought leadership initiatives to establish the company as an industry leader.

Required Qualifications

- MBA from a reputed business school (strongly preferred).
- B.Tech or equivalent technical degree (preferred).
- 10+ years of progressive marketing experience with a strong career growth trajectory.
- Proven experience leading and managing marketing teams.
- Experience working with enterprise customers in B2B environments.
- Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
- Excellent verbal and written communication, presentation, and stakeholder management skills.
- Robust analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

Preferred Candidate Profile

- Demonstrates a clear track record of business impact and value creation across previous organizations.
- Has successfully built and scaled marketing functions in high-growth technology companies.
- Possesses strong leadership presence and executive-level communication skills.
- Combines strategic thinking with hands-on execution capabilities.
- Comfortable working in fast-paced, growth-oriented environments.

Why Work With Us?

- Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path.
- Challenging Work Environment – Collaborate with large enterprises and solve complex technology problems.
- Career Flexibility – Explore transitions into roles like Product Manager and beyond.
- Supportive Culture – Work with a friendly, approachable team and management that values people.
- Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team.
- Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills.
- Hands-On Innovation – Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions

📌 Head of Marketing (Mumbai)
🏢 DoubleTick
📍 Mumbai