21 Aug
|
CAREERBLOC ~
|
Mumbai
21 Aug
CAREERBLOC ~
Mumbai
About The Opportunity
Careerbloc is a rapidly scaling talent & brand transformation platform empowering global enterprises to future-proof their hiring and employer branding strategies. We sit at the intersection of HR tech, performance marketing, and creative storytelling—building data-driven employer brand campaigns that attract top-tier talent across tech, fintech, and enterprise SaaS. Our work blends strategic brand architecture with hyper-targeted performance campaigns, working with agencies and in-house teams to drive measurable hiring ROI. Role & Responsibilities
- Lead end-to-end brand and campaign strategy for enterprise clients—from audience segmentation and positioning to creative execution and performance optimization.
- Own campaign KPIs including talent acquisition cost, quality of hire, CV-to-interview rate, and employer brand lift across LinkedIn, Meta, Google, and programmatic channels.
- Build and manage cross-functional teams (creative, media, analytics) to execute integrated campaigns that align with client hiring goals and employer value proposition.
- Partner with marketing leaders to translate business objectives into compelling employer brand narratives—through video, social, microsites, and candidate journey mapping.
- Develop competitive analysis, audience insights, and campaign playbooks to benchmark performance and scale best practices across client portfolios.
- Present campaign performance, ROI, and brand impact to C-suite stakeholders with data-backed recommendations for continuous optimization.
Skills & Qualifications
- Must-Have
- LinkedIn Ads
- Meta Business Suite
- Google Ads
- Google Analytics 4
- HubSpot / Salesforce (Marketing Cloud)
- Brand Positioning
- Employer Brand Strategy
- Performance Marketing
- Preferred
- Programmatic Display (DV360, The Trade Desk)
- Marketing Automation (Marketo, Pardot)
- Employee Advocacy Platforms (Energetic Signal, Hootsuite)
Benefits & Culture Highlights
- Work directly with Fortune 500 and high-growth tech clients shaping the future of talent branding.
- Leadership-level exposure from day one with ownership of multi-channel campaign outcomes.
- Flexible PTO, quarterly learning stipends, and a culture built on data, creativity, and candid feedback.
Skills: google,data,branding,optimization,positioning,campaigns,linkedin,analytics,hiring,enterprise,marketing
📌 HEAD OF BRAND & CAMPAIGN (FROM MARKETING AGENCY ONLY) (Mumbai)
🏢 CAREERBLOC ~
📍 Mumbai