We are seeking an experienced and strategic Head – Franchise Development & Brand Licensing to lead our Pan-India expansion. The incumbent will be responsible for end-to-end franchisee acquisition, establishing brand licensing frameworks, lead generation, investor onboarding, and managing ongoing partner relationships to maintain educational quality and brand integrity

Candidate Profile :

Designation : Head / Director of Franchise Development & Brand Licensing

Education : MBA in Marketing, Business Development, or Operations (Tier 1 / Tier 2 B-School preferred).

Experience : 8–12+ years of overall professional experience, with at least 4+ years of specific experience in K–12 school franchising/licensing in India.

Preferably experienced in working with school groups, education chains, or multi-campus educational institutions.

Proven track record in franchise development, business development, institutional partnerships, or education expansion.

Domain Knowledge: Strong understanding of CBSE affiliation norms, state NOC requirements, land/infrastructure guidelines, and licensing legal contracts (Royalty, Term, Territorial Rights).

Key Skills : Deal structuring, investor pitch presentation, catchment site-selection analysis, legal contract negotiation, franchisee audit/SOP implementation.

Mobility : Willingness to travel extensively across Pan-India target regions (Tier 2/3 cities are major growth drivers).

Key Roles & Responsibilities:

Licensing Model & Strategy:

- Design, refine, and execute the company’s Pan-India Brand Licensing Model (including Franchise Fees, Royalty Structures, Kit Procurement, and Support Deliverables).
- Establish standard operating procedures (SOPs), legal agreement templates,



and compliance checklists for prospective partners.

Business Development & Investor Onboarding:

- Identify potential investors, real estate developers, trusts, and societies seeking to establish CBSE schools.
- Conduct market feasibility, catchment area research, and land/infrastructure audits for proposed sites.
- Lead end-to-end sales pitch, contract negotiations, and legal execution of the Brand Licensing Agreement.

Regulatory & CBSE Affiliation Guidance:

- Guide licensee partners through land clearance, infrastructure design as per CBSE norms, State NOCs, and board affiliation documentation.

Onboarding & Operations Rollout:

- Coordinate between the central academic/operations team and the licensee to set up academic curricula, teacher recruitment guidelines, and admission processes.
- Ensure smooth pre-launch and grand launch execution for every new campus.

Account Management & Quality Compliance:

- Conduct periodic brand and academic quality audits across all licensed schools.
- Manage recurring royalty collections, contract renewals, and relationship management to ensure high partner satisfaction.

Key Performance Indicators (KPIs)

- Expansion Target: Number of signed licensing agreements per year (e.g., 4–8 recent school sign-ups annually).
- Revenue Targets: Total upfront franchise fee collection and timely recurring royalty recoveries.
- Turnaround Time (TAT): Speed of school operationalization (from agreement signing to first academic session admissions).
- Partner Retention & Audit Compliance: High compliance scores on brand guidelines and CBSE standards across all partner schools.

Reporting to: Senior Management, The Lexicon Group

Salary: As per industry standards

Send your CV now to apply for the position.

📌 Head – Franchise Development & Brand Licensing (Pune)
🏢 The Lexicon Schools
📍 Pune