ABOUT THE ROLE

We are looking for a results-driven Marketing Professional with strong Performance Marketing expertise and prior experience in B2C consumer internet, marketplaces, fintech, proptech, subscription, travel, healthcare, education, or service-led platforms. You will own the full performance marketing funnel — from user acquisition to retention — and drive measurable growth across paid and organic channels.

KEY RESPONSIBILITIES

- Plan, execute, and optimize paid marketing campaigns across paid and organic channels (Google Ads, Meta Ads, YouTube, and the like).
- Drive qualified leads, customer acquisition, and revenue growth through performance-focused campaigns.
- Manage campaign budgets and continuously improve KPIs such as CPL, CAC, ROAS, and conversion rates.
- Develop audience targeting strategies, remarketing campaigns, and conversion funnels.
- Monitor, analyze, and report campaign performance using analytics and tracking tools.
- Conduct A/B testing of creatives, landing pages, and ad copies to maximize campaign effectiveness.
- Collaborate with content, design, and sales teams to improve lead quality and customer journeys.
- Analyze user behaviour and identify opportunities to improve growth metrics.
- Work with marketing automation and lifecycle platforms to improve user journeys.
- Build dashboards and reporting frameworks to track growth performance.




- Leverage AI tools and automation to increase marketing effectiveness.

REQUIREMENTS

- 6–10 years of experience in Growth, Performance Marketing, User Acquisition, Product Growth, or Consumer Marketing within high-growth B2C businesses.
- Experience in consumer internet, marketplaces, fintech, proptech, subscription, travel, healthcare, education, or service-led platforms preferred.
- Strong understanding of acquisition, activation, retention, funnel analytics, cohort analysis, attribution, and growth metrics.
- Hands-on experience with analytics platforms such as Mixpanel, Amplitude, GA4, Microsoft Clarity, or similar.
- Experience with lifecycle marketing platforms such as MoEngage, CleverTap, Braze, HubSpot, Customer.io, or similar.
- Strong expertise in Google Ads, Meta Ads Manager, GA4, conversion tracking, and performance optimization.
- Experience designing and executing A/B tests, growth experiments, and conversion optimization initiatives.
- Demonstrated use of AI-powered workflows and automation tools such as ChatGPT, Claude, Gemini, Perplexity, Zapier, Make, or n8n.
- Robust analytical, problem-solving, and data-driven decision-making skills.
- Comfortable working cross-functionally with Product, Engineering, Design, and Data teams.
- Excellent communication, stakeholder management, and execution skills.

📌 Growth Marketing Manager (Gurugram)
🏢 PROPEQUITY
📍 Gurugram