Summary The GM Sales will lead and drive the overall sales and business development function for Adi Durga Steel, with primary responsibility for achieving revenue, order booking, profitability, market expansion, and customer acquisition targets across Pre-Engineered Buildings (PEB), PEB-Lite, LGSF, steel structures, and related steel products/solutions.

Qualification(s)

· Graduate in Engineering, Business Administration, Marketing or a related discipline; MBA/PGDM in Sales/Marketing preferred.

· Strong understanding of PEB, structural steel, LGSF, fabrication and related construction solutions.

Compensation

Experience

· 12–18 years of experience in B2B/project sales, preferably in PEB, structural steel, EPC, infrastructure or construction.

· Strong experience in handling large industrial, institutional and infrastructure projects.

· Experience in managing key accounts, strategic customers, EPCs, consultants and contractors.

Skills & Competencies

· Strong business development, negotiation, techno-commercial and project-sales skills.

· Excellent customer relationship management, communication, presentation and networking abilities.

· Solid commercial acumen with the ability to manage pricing, margins, collections, sales forecasting and pipeline conversion.

Job Responsibilities

A. Sales Strategy & Business Growth

- Develop and execute the annual sales and business development strategy in line with company objectives.
- Set sales targets by product, geography, customer segment and sales team.
- Identify new markets, industries, territories and business opportunities.




- Build a healthy pipeline of upcoming industrial, infrastructure, warehouse, factory and commercial projects.
- Drive order booking, revenue growth and contribution margins.

B. Project Sales – PEB & Steel Solutions

- Develop business opportunities for PEB, PEB-Lite, LGSF and structural steel solutions.
- Establish relationships with promoters, CXOs, project heads, consultants, architects, EPC companies and contractors.
- Understand customer requirements and coordinate with estimation, design, engineering and execution teams for technically and commercially viable proposals.
- Lead negotiations for major projects and strategic accounts.
- Ensure timely submission and follow-up of quotations, techno-commercial proposals and tenders.

C. Key Account Management

- Develop and maintain long-term relationships with major industrial and institutional customers.
- Create key-account plans for existing and potential customers.
- Increase repeat business, cross-selling, and customer share.
- Personally manage strategic/high-value accounts and critical negotiations.
- Monitor customer satisfaction and resolve escalated commercial issues.

D. Sales Team Leadership

- Lead, mentor,



and develop the sales and business development team.
- Define individual targets, KRAs and performance expectations.
- Review sales performance through weekly/monthly reviews.
- Improve sales discipline, lead tracking and opportunity conversion.
- Build a performance-oriented sales culture.

E. Market & Competitor Intelligence

- Track market trends in PEB, steel construction, warehousing, industrial sheds and infrastructure.
- Monitor competitors, pricing, product offerings, and market positioning.
- Identify emerging customer requirements and new business models.
- Provide market intelligence to the management for strategic decision-making.

F. Commercial & Profitability Management

- Ensure sales growth is aligned with project profitability.
- Review pricing, costing, margins, payment terms, and commercial risks before finalization of major orders.
- Coordinate with finance and management regarding credit limits, collections and outstanding payments.
- Support timely collection of receivables from customers.

G. Cross-Functional Coordination

- Work closely with Estimation, Design, Engineering, Production, Procurement, Project Execution, Finance and Commercial teams.
- Ensure smooth handover of confirmed orders from Sales to Project Execution.
- Maintain alignment between customer commitments and execution capabilities.
- Participate in project review meetings for strategic projects

Pay: ₹80,000.00 - ₹120,000.00 per month

Benefits

- Cell phone reimbursement
- Paid sick time

Work Location: In person

📌 GM - Sales & Marketing (Raipur)
🏢 Adi Durga Steel Pvt.Ltd
📍 Raipur