Job Summary

We are hiring a Senior Salesforce Marketing Cloud Developer with strong hands-on development experience in marketing automation, integrations, and personalization. The ideal candidate should be comfortable owning end-to-end technical delivery and working closely with marketing and CRM teams.

Requirements

- Experience:4-8Years

Responsibilities

- Design and develop scalable solutions within Salesforce Marketing Cloud

- Build complex customer journeys using Journey Builder

- Develop automations using Automation Studio (Import, Query, Script, Filter, Data Extract activities)

- Create dynamic email templates using AMPscript, SSJS, and HTML/CSS

- Implement personalization logic using data extensions and attribute groups

- Write advanced SQL queries for segmentation, data transformation, and deduplication

- Manage subscriber data, contact builder data models, and attribute relationships

- Configure triggered sends, transactional messaging, and real-time journeys

- Integrate Marketing Cloud with CRM and third-party platforms using REST and SOAP APIs

- Configure and manage Marketing Cloud Connect with Salesforce Sales Cloud

- Support integrations with external platforms such as CDPs, eCommerce, or data warehouses

- Implement audience segmentation strategies and behavioural targeting

- Perform campaign QA, UAT support,



and deployment validation

- Troubleshoot journey failures, automation errors, and data sync issues

- Optimize campaigns for performance, deliverability, and engagement

- Maintain proper documentation for technical designs and configurations

- Follow best practices in data governance, naming conventions, and folder structures

- Support release management and environment migrations

Skills and attributes for success

- Strong experience in AMPscript, SSJS, SQL, and HTML

- Solid understanding of Contact Builder and data modeling

- Experience with API integrations (REST/SOAP)

- Experience with Marketing Cloud Connect configuration

- Knowledge of subscriber management and email deliverability best practices

- Understanding of data privacy and compliance standards

- Experience working in Agile/Scrum environments

- Robust debugging and analytical skills

- Salesforce Marketing Cloud Developer certification preferred

- Knowledge of SMS, Push, and Mobile Studio

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 GIG-Customer Tech- Salesforce QA-Senior (Hyderabad)
🏢 EY
📍 Hyderabad