Hiring: General Manager / Business Head – FMCG

Location: Bikaner, Rajasthan / Pan-India Travel

Experience: 12–18+ Years

Industry: FMCG / Food / Namkeen / Snacks

Employment: Full-time

Reporting To: Promoters / Directors

About the Opportunity

We are a growing FMCG / Food & Namkeen business with an established presence and strong growth ambitions.

As part of our next phase of expansion, we are looking for an experienced and result-oriented General Manager / Business Head to lead our business growth, strengthen distribution and build a scalable Pan-India sales and distribution network.

This is a senior leadership opportunity for someone who has a proven track record of building markets, developing distribution networks and delivering sustainable business growth.

Key Responsibilities

- Develop and execute the company's Pan-India growth strategy
- Expand distribution across new states and markets
- Build and manage distributor and super-stockist networks
- Develop General Trade, Modern Trade, Institutional, E-commerce and Quick-Commerce channels
- Build, lead and mentor a high-performance sales team
- Establish state-wise and territory-wise sales strategies
- Develop distributor margins, schemes and incentive structures
- Monitor primary and secondary sales
- Maintain robust collection and working-capital discipline
- Identify new markets, opportunities and competitive threats
- Work closely with production, supply chain, finance and marketing teams
- Develop effective MIS, reporting and performance-management systems
- Take ownership of business growth, profitability and market expansion
- Report directly to the Promoters / Directors

Candidate Profile - We are looking for a proven business builder, not simply someone with a senior designation.

Qualification & Ideal Candidate-

- Bachelor's degree in Business Administration, Marketing, Commerce, Economics, or a related field.
- MBA/PGDM in Marketing, Sales, Business Management or a related field is preferred.
- 12–18+ years of relevant FMCG experience, preferably in Food, Namkeen,



Snacks or Packaged Food.
- Proven experience in sales, distribution and business development.
- Strong experience in multi-state or national market expansion.
- Proven ability to build and manage distributor/super-stockist networks.
- Experience in General Trade, Modern Trade, Institutional Sales, E-commerce and/or Quick Commerce will be an advantage.
- Strong experience in recruiting, leading and managing sales teams.
- Excellent understanding of FMCG pricing, margins, trade schemes and channel management.
- Strong leadership, negotiation, analytical and decision-making skills.
- Entrepreneurial mindset with high ownership, accountability and execution ability.
- Candidates with exceptional relevant FMCG experience and a proven track record may be considered irrespective of MBA qualification.

What We Will Evaluate Candidates should be able to demonstrate their actual achievements, including:

Business Growth | Market Expansion | Distribution Network | New States | Sales Team Development | Profitability | Collections

We are particularly interested in candidates who have personally contributed to significant business expansion in previous organisations.

Compensation

Competitive fixed salary + performance-based incentives

Compensation will be based on experience, capability and proven track record.

Why Join Us?

An opportunity to work directly with the Promoters and play a key leadership role in the next phase of growth of an established Indian FMCG business.

The selected candidate will have significant responsibility for developing the company's sales, distribution, team and national expansion strategy.

Interested candidates: Please share your CV along with a brief summary of your current/previous role, business handled, markets/states covered and key achievements.

Confidentiality will be maintained.

Referrals are welcome.

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Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person

📌 General Manager (Bikaner)
🏢 Bikaner Foods
📍 Bikaner