Designation: Field Sales Executive - Software Sales

Company: Extraaaz Innovative Tech Solutions Pvt. Ltd.

Department: Sales

Employment Type: Full-Time | Field-Based

Experience Required: Minimum 2+ Years

Industry Experience: Software / IT Solution Sales

Preferred Experience: ERP Solution Sales

Locations

Asansol | Faridabad | Gurugram | Lucknow | Varanasi | Bhagalpur | Bandra (Mumbai) | Ahmedabad | Chennai | Coimbatore

Role Overview

Extraaaz Innovative Tech Solutions Pvt. Ltd. is looking for experienced and result-oriented Field Sales Executives (FSEs) to drive business development through active market coverage and direct customer engagement.

The primary responsibility of the FSE will be to identify potential customers through field visits, understand their business requirements, qualify genuine opportunities, and connect qualified prospects with our centralized Demo Team for detailed online product demonstrations.

This is a field-intensive sales role and requires candidates who are comfortable independently prospecting in the market, interacting with business owners and decision-makers, and consistently building a qualified sales pipeline.

Key Responsibilities:

- Field Lead Generation

- Conduct regular field visits within the assigned territory to identify potential customers.
- Independently generate leads through market visits, industrial areas, commercial establishments, business clusters and other relevant locations.
- Identify businesses that are suitable prospects for the company's software and technology solutions.
- Build and maintain a healthy pipeline of prospective customers through consistent market activity.
- Research potential businesses before and during field visits to improve the quality of prospecting.

- Customer Interaction & Requirement Understanding

- Meet business owners, decision-makers and other relevant stakeholders in person.
- Introduce the company and its software solutions professionally.
- Understand the customer's existing business processes, operational challenges and software requirements.
- Identify the customer's specific pain points and determine whether the company's solutions can address them.
- Collect accurate information regarding requirements, decision-making authority, budget, timeline and purchase intent.

- Lead Qualification

- Evaluate prospects based on their business requirements, purchasing capacity, decision-making authority, urgency and genuine interest.
- Prioritize high-potential opportunities instead of forwarding unqualified enquiries.




- Maintain complete and accurate information for every qualified prospect.
- Ensure that only relevant and genuinely interested customers are moved to the demonstration stage.

- Demo Coordination & Handover

- Convince qualified prospects to attend an online product demonstration conducted by the centralized Demo Team.
- Coordinate with the internal team to schedule demonstrations at a mutually convenient time.
- Provide the Demo Team with complete customer requirements and relevant background before the demonstration.
- Ensure the customer attends the scheduled demonstration.
- Maintain close coordination with the Demo Team regarding the outcome and next steps for every prospect.

The FSE is expected to independently conduct detailed product demonstrations if the customer demands so. The primary objective is to generate and qualify genuine opportunities and successfully connect them with the centralized Demo Team.

- Customer Follow-Up & Sales Closure Support

- Follow up consistently with customers after demonstrations.
- Understand customer feedback, objections and concerns and coordinate internally for appropriate resolutions.
- Maintain engagement with interested prospects until a final decision is received.
- Support negotiations and commercial discussions in coordination with the internal sales team.
- Assist in moving qualified opportunities through the sales pipeline toward successful conversion.
- Maintain skilled relationships with customers for future business opportunities and referrals.

- Reporting & Coordination

- Maintain accurate daily records of field visits, prospects contacted, qualified leads, demos scheduled, demos completed and follow-up status.
- Provide regular updates to the Sales & Operations Manager or Operations Co-ordinator.
- Maintain transparency regarding field activities and customer interactions.
- Coordinate closely with the centralized sales, demo and support teams.
- Follow the company's prescribed sales process, reporting structure and operational guidelines.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will primarily be evaluated on:

- Consistency and quality of field visits
- Number of qualified leads generated




- Number of qualified demos successfully connected with the Demo Team
- Customer attendance for scheduled demonstrations
- Quality of opportunities generated
- Follow-up effectiveness
- Pipeline development
- Sales conversions and revenue contribution
- Accuracy and consistency of daily reporting

Successfully connected qualified demonstrations will be one of the primary performance indicators for this position. REQUIRED EXPERIENCE & SKILLS:

- Minimum 2+ years of experience in Software Sales / IT Solution Sales.
- Candidates with previous ERP software sales experience will be given preference.
- Proven experience in field sales, business development or B2B customer acquisition.
- Strong ability to independently generate leads through field prospecting.
- Ability to understand customer requirements and identify genuine business opportunities.
- Strong communication, presentation and interpersonal skills.
- Comfortable interacting with business owners, senior management and key decision-makers.
- Strong negotiation and objection-handling capabilities.
- Ability to independently manage an assigned territory.
- Disciplined approach toward follow-ups and reporting.
- Target-oriented and comfortable working in a performance-driven sales environment.

PREFERRED CANDIDATE PROFILE:

The ideal candidate should

- Have an established understanding of B2B software sales.
- Be comfortable spending a significant portion of the working day in the field.
- Know how to identify businesses with genuine software requirements and purchasing potential.
- Be capable of converting cold field interactions into qualified business discussions.
- Understand how to identify and approach decision-makers.
- Be persistent with follow-ups without compromising professionalism.
- Be comfortable working with a centralized team where lead generation and qualification are handled in the field while detailed demonstrations are conducted by the Demo Team.
- Have prior exposure to ERP, CRM, business automation, SaaS or other enterprise/business software solutions.

WHAT WE EXPECT:

We are looking for sales professionals, not merely field representatives.

The selected FSE will be expected to take ownership of the assigned territory, actively explore the market, identify genuine business opportunities and create a consistent pipeline of qualified customers.

The role requires strong field activity, intelligent prospect qualification, effective demo coordination and disciplined customer follow-up to ultimately contribute to business growth and revenue generation.

📌 Field Sales Executive (Maharashtra)
🏢 Extraaaz
📍 Maharashtra