Job Purpose

NMIMS CDOE is looking for a highly analytical and execution-focused Performance Media Executive to drive lead generation and business growth through digital marketing channels. The ideal candidate should have extensive hands-on experience managing large-scale performance campaigns across multiple biddable platforms, with a strong understanding of tracking, analytics, optimization, and agency management.

Key Responsibilities

- Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
- Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.
- Develop full-funnel digital media strategies aligned with business and admission goals.
- Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.
- Monitor campaign performance and identify optimization opportunities using data-driven insights.
- Manage campaign tracking and measurement through Google Analytics (GA4) and Google Tag Manager (GTM), ensuring accurate implementation of events, conversions, and attribution.
- Create and maintain performance dashboards and present actionable insights to internal stakeholders.
- Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.
- Collaborate with creative, content, product, and web teams for campaign launches, landing page improvements, and conversion optimization.
- Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
- Conduct competitor analysis and identify new opportunities for audience acquisition and campaign growth.
- Ensure campaign governance, budget pacing, quality checks, and compliance with platform policies.

Requirements- Skills & Competencies





- Excellent written and verbal communication skills.
- Ability to manage multiple priorities and deliver results in a fast-paced environment.
- Strong hands-on experience in planning, managing, and optimizing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Robust understanding of conversion tracking, attribution models, audience targeting, remarketing, campaign measurement, and user journey optimization.
- Experience in optimizing landing pages and conversion funnels to improve campaign performance.
- Expertise in campaign planning, budget allocation, bid strategy optimization, and performance reporting.
- Strong analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions.
- Proficiency in Excel/Google Sheets, website analytics tools, and reporting platforms.
- Working knowledge of ad serving platforms and digital marketing technologies.
- Up-to-date with the latest digital marketing trends, platform updates, and online marketing measurement best practices.
- Experience collaborating with cross-functional teams and managing external agencies.
- Strong stakeholder management, presentation, and problem-solving skills.
- Experience in the Education/EdTech sector will be an added advantage.

Requirements- Education & work experience

- Graduate or PG/MBA
- Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage.
- Minimum 2 to 4 years of working in agency/brand handling online media campaigns work or digital marketing.
- Strong communication, stakeholder management, and problem-solving skills.
- Highly data-oriented with the ability to derive actionable insights from campaign performance.
- Proactive, detail-oriented, and passionate about continuous learning and digital innovation.
- Comfortable working in a fast-paced, target-oriented environment.

📌 Executive- Performance Media (Mumbai)
🏢 NMIMS
📍 Mumbai