Job Title-Email Marketing Executive

Company Overview:

Zenwork is a leader in digital tax compliance and regulatory reporting technology. Our flagship platform, Tax1099, is an IRS-authorized e-filing solution that simplifies information reporting for more than 750,000 businesses and 70,000 CPA firms — from high-growth startups to enterprises like Rover, DistroKid, and UC Davis. Backed by Spectrum Equity, we are scaling our enterprise business and the demand engine behind it.

About the Role:

We are looking for a Email Marketing Executive who will own the setup, execution, and optimization of our email marketing campaigns across the customer lifecycle. This role is about driving engagement and conversion through well-targeted, well-timed campaigns, using platforms like MoEngage and ConvertKit. You will combine hands-on campaign execution with attention to detail and a test-and-learn mindset, working closely with the Senior VP, Marketing, and cross-functional partners in design, content, and analytics to ensure every campaign performs.

Location-Hyderabad(on -site)

Experience-2–4 years

What You'll Own

Campaign Setup & Execution

- Set up, schedule, and execute email marketing campaigns end-to-end using MoEngage and ConvertKit.
- Segment audiences by behavior, plan, lifecycle stage, and engagement level to deliver relevant messaging.
- Build and maintain automated email workflows (welcome series, nurture sequences, cart/abandonment flows, re-engagement, transactional triggers).
- Design campaign calendars in coordination with marketing, product, and sales teams to align with promotions, launches, and business priorities.
- Content & Design Coordination
- Manage email templates,



ensuring consistent branding, responsive design, and adherence to accessibility best practices.
- Collaborate with content and design teams to develop compelling copy and visuals tailored to audience segments.
- Conduct QA on all campaigns prior to send — links, personalization tokens, rendering across devices/clients, and audience targeting.

Testing & Optimization

- Continuously test subject lines, content, timing, and send frequency to improve open rates, CTR, and conversion.
- Run structured A/B tests across campaigns and document learnings to scale winning variations.
- Troubleshoot deliverability issues and work to continuously improve sender reputation and inbox placement.

Analytics & Reporting

- Monitor and report on key campaign metrics (open rate, CTR, conversion, unsubscribe/bounce rate).
- Translate performance insights into clear, actionable optimization recommendations.
- Maintain list hygiene and ensure compliance with email regulations
- Cross-Functional Collaboration
- Work with content and design teams to align messaging with brand and campaign goals.
- Partner with analytics/data teams to track campaign performance against targets.
- Stay current on email marketing trends, tools, and platform updates to bring fresh ideas to campaign strategy.

What You'll Bring





- 2–4 years of hands-on experience in email marketing campaign setup and execution.
- Working experience with MoEngage and ConvertKit (or comparable ESPs/marketing automation platforms) is required.
- Strong understanding of segmentation, personalization, automation workflows, and A/B testing.
- Familiarity with email deliverability principles, list hygiene, and compliance requirements
- Basic knowledge of HTML/CSS for email template troubleshooting is a plus.
- Comfortable working with analytics/reporting dashboards to track and present campaign performance.
- Excellent attention to detail, especially around QA and proofreading.
- Strong organizational and time-management skills to manage multiple campaigns and deadlines simultaneously.
- Good written communication skills for crafting clear, on-brand campaign copy.

How Success Will Be Measured

- Email open rate, click-through rate, and conversion rate
- List health (bounce rate, unsubscribe rate, deliverability/inbox placement)
- Campaign turnaround time and QA accuracy
- A/B testing velocity and adoption of winning variants
- Engagement uplift across triggered/automated workflows

Tools You'll Use

Lifecycle & Engagement: MoEngage, ConvertKit

Email Creation & Deliverability: Stripo, ZeroBounce

CRM & Automation: HubSpot

Why Join Us

You will have the opportunity to independently own and drive the email marketing channel, working in office alongside a collaborative marketing team with direct visibility to senior leadership. This role offers clear ownership, fast execution cycles, and room to bring in process improvements and new ideas to campaign strategy.

📌 Email Marketing Executive (Hyderabad)
🏢 Zenwork
📍 Hyderabad