About NibsyNibsy is a new-age baby food brand offering wholesome, clean-label purees made with real fruits and nourishing grains, with No Added Sugar, No Preservatives and No Artificial Colours. We are present across our own D2C website and major marketplaces including Amazon, Flipkart, JioMart etc.

About the RoleWe are looking for a hands-on, data-driven E-Commerce & Performance Marketing Executive to own our digital revenue growth. This is not a social media manager role, we need someone focused on profitable customer acquisition, ROI and commercial sales growth.

Key Responsibilities1.

Marketplace

Advertising &

• Performance

- Manage and optimize paid campaigns across Amazon, Flipkart, JioMart and FirstCry.
- Conduct keyword/search-term analysis, bid adjustments, budget allocation and targeting.
- Monitor competitor pricing, offers, visibility, conversion rates and sales profitability (ACOS/TACOS).

2.

Social

Media &

• Google Performance Marketing

- Plan, execute and scale paid acquisition across Meta (Facebook & • Instagram Ads)

and Google (Search, Shopping, PMax, Remarketing).
- Conduct audience research, retargeting and A/B testing to optimize CAC/ROAS and eliminate ad wastage.

3. Analytics & • Unit Economics

- Track and report daily/weekly performance metrics: ROAS, CAC, CPA, CTR, CPC, CPM, AOV, Revenue, CR and Contribution Margins.
- Make data-backed decisions on budget allocation, campaign pausing and SKU prioritization.

4.



? Creative & • Social Campaign Support

- Collaborate with creative resources to brief performance-focused ad creatives, content calendars, festival campaigns, product launches and influencer collaborations.
- Analyze creative performance data to identify winning ad formats and hooks.

- ? What Success Looks LikeYou are evaluated on profitable online revenue, not vanity metrics (clicks or followers).

You should be able to look at our data and answer:

- Which platform/SKU deserves more budget?
- Where are we wasting ad spend?
- How do we optimize CAC and TACOS to preserve contribution margins?

Requirements

- 2–3 years hands-on experience in e-commerce performance marketing (D2C startup or FMCG preferred).
- Proven expertise in Amazon Ads Console, Meta Ads Manager, Google Ads Manager and GA4.
- High proficiency in Excel / Google Sheets and strong analytical/problem-solving skills.
- Commercial mindset with a deep understanding of e-commerce unit economics.
- Ability to work independently with an experimental, test-and-learn mindset.

What We Offer

- Work directly with the founders with robust ownership of Nibsy’s digital growth trajectory.
- Freedom to test, experiment and build performance strategy from an early stage.
- Performance-based growth and career progression as the brand scales.

How to ApplyInterested candidates can share their cover letter and CV on [email protected].

📌 E-Commerce & Performance Marketing Executive (India)
🏢 Nibsy
📍 India