Company Description Falcon Media is a growing media and entertainment company focused on delivering high-impact visual content and memorable brand experiences. Based in Sharjah, the organization collaborates with clients across diverse industries to develop creative campaigns that drive audience engagement and business results. The team blends strategic thinking, data-informed decision-making, and innovative production techniques to create compelling content and marketing solutions.

Joining The Falcon Media

Production offers the opportunity to work in a collaborative, quick-paced environment where creativity and performance are highly valued.

Role Description The Director of Performance Marketing is a full-time, on-site role based in our kochi office.responsible for leading data-driven marketing initiatives that drive customer acquisition, retention, and revenue growth. This role oversees the planning, execution, and optimization of performance campaigns across digital channels, including paid search, paid social, display, video, and other measurable media. Day-to-day responsibilities include developing performance marketing strategies, managing budgets, setting KPIs, analyzing campaign data, and reporting results to leadership.

The Director will collaborate closely with creative, sales, and production teams to align messaging, test new approaches, and ensure campaigns support broader business objectives. The role also involves mentoring marketing team members,



managing external agencies or partners, and staying current on industry trends, tools, and best practices.

Qualifications

- Strong skills in Market Planning and Marketing Management to design, implement, and oversee integrated performance marketing strategies.
- Proficiency in Market Research and Marketing to understand audience behavior, identify growth opportunities, and refine campaign targeting.
- Experience in Sales and performance-oriented marketing to align campaigns with revenue goals and support lead generation and conversion.
- Proven track record managing multi-channel performance campaigns, including paid search, paid social, programmatic, and remarketing.
- Advanced analytical skills, including experience with marketing analytics platforms, attribution models, A/B testing, and ROI optimization.
- Strong leadership and team management capabilities, with experience mentoring and developing marketing professionals.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and senior stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or relevant certifications in digital/performance marketing are an advantage.
- Experience working in media, entertainment, or a related creative industry is beneficial, along with familiarity with the Sharjah or broader UAE market.

📌 Director of Performance Marketing (Kochi)
🏢 Falcon Media Production
📍 Kochi