Role Overview

Ø Job Title: Senior Digital Marketing Specialist / Digital Marketing Manager - Health Insurance

Ø Experience Level: 5 to 10 years

Ø Department: Marketing / Growth

Ø Location: Noida, Sector-7

We are seeking a highly skilled Senior Digital Marketing Specialist with proven experience in health insurance lead generation. You will run multi-channel digital campaigns, applying performance-driven strategies to ensure a steady pipeline of qualified leads while maintaining strict regulatory compliance. This senior role requires deep expertise in healthcare consumer behaviour, performance marketing, SEO, paid media, and data analytics to drive both customer acquisition and long-term retention.

Key Responsibilities

Ø Strategy & Leadership: Build and execute end-to-end digital marketing strategies tailored to health insurance products.

Ø Paid Media & Performance Marketing: Drive end-to-end advertisement creation and optimize campaigns to achieve strict Cost Per Lead (CPL) targets. Ensuring that paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), or LinkedIn yield a profitable return relative to the budget spent. Efficiently allocating, monitoring, and executing paid media budgets without overspending.

Enhancing ad copy, audience targeting, and creative assets to maximize engagement and lower advertising costs.

Ø Lead Generation & Conversion: Conceptualize, build, and optimize high-converting landing pages. Implement robust strategies to maximize lead generation while continuously working to lower overall acquisition costs.

Ø Email Marketing & Customer Retention:



Develop and manage targeted email marketing campaigns focused on nurturing prospective leads, upselling health plans, and driving long-term customer retention.

Ø Analytics, Daily Reporting & ROI: Track KPIs, conversion rates, and customer lifetime value using advanced analytics tools. Maintain and present daily performance reporting for all generated leads, providing actionable insights to the growth team.

Ø SEO & Content: Lead the health insurance content strategy to improve organic search rankings for competitive policy terms.

Ø Compliance & Ethics: Ensure all digital assets, landing pages, and ads copy meet health insurance regulatory standards, and local data privacy laws.

Ø Team Guidance: Mentor junior marketers, content writers, and external agency partners.

Required Skills & Qualifications

Ø Experience: 5 to 10 years in digital marketing, with at least 2 to 3 years focused specifically on health insurance or the healthcare sector.

Ø Knowledge: Deep understanding of health plans, insurance lead generation (specifically CPL models), and relevant data privacy/compliance laws.

Ø Technical Skills: Proficiency in Google Analytics, CRM software, SEO tools, marketing automation platforms, landing page builders, and email marketing software.

Ø Soft Skills: Solid leadership, project management, and data-driven problem-solving abilities.

Ø Education: Bachelor’s degree in Marketing, Business, or a related field.

Call or Whatsapp your resume @ (phone hidden)

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Noida)
🏢 Trinity Reinsurance Brokers
📍 Noida