DIGITAL MARKETING RESOURCES AND THEIR SKILLS

Location: Hyderabad, India

Department: Digital Transformation / Information Technology

Reporting To: COO

Employment Type: Full time

1. AI Marketing Executive:

- Drive adoption of AI tools across digital marketing, content creation, research and campaign execution.
- Use Generative AI/LLMs for content, market intelligence, competitor analysis and personalization.
- Develop effective prompts and AI-enabled marketing workflows.
- Identify opportunities to automate and improve marketing productivity.
- Analyse campaign/customer data and generate actionable marketing insights.
- Evaluate emerging AI marketing tools and recommend relevant applications.
- Experience: 2-5 years in Digital/AI Marketing with strong hands-on exposure to GenAI tools.

2. Performance Marketing Executive:

- Plan, execute and optimize paid digital campaigns across Google, LinkedIn, Meta and other platforms.
- Drive B2B lead generation for domestic and international markets.
- Manage campaign budgets and optimize CPL, CAC, conversions and ROAS.
- Conduct audience targeting, remarketing and A/B testing.
- Monitor campaign performance through GA4 and other analytics tools.
- Coordinate with BD/Sales teams to improve lead quality and conversion.
- Experience: 2-5 years in Performance/Digital Marketing; B2B experience preferred.

3. SEO & Content Marketing Executive:

- Drive organic website traffic and search rankings through effective SEO strategies.
- Conduct keyword research, competitor analysis and on-page/off-page SEO.




- Develop SEO-optimized blogs, website content, landing pages and thought-leadership articles.
- Optimize content for international/B2B audiences and relevant industry keywords.
- Monitor rankings, traffic, backlinks, enquiries and conversions.
- Hands-on experience with GA4, Search Console, SEMrush/Ahrefs and AI content tools.
- Experience: 2 -5 years in SEO and Content Marketing.

4. Social Media & Community Manager

- Manage the companys presence across LinkedIn, Instagram, YouTube and relevant social platforms.
- Develop social media calendars and coordinate posts, creatives, videos and campaigns.
- Build engagement with customers, industry professionals, influencers and online communities.
- Promote products, research, exhibitions, events and corporate achievements.
- Monitor industry trends, competitor activities and online conversations.
- Track engagement, reach, follower growth, website traffic and lead generation.
- Experience: 2-5 years in Social Media/Community Management, preferably B2B.

5. Marketing Automation Executive

- Manage marketing automation, CRM workflows, email campaigns and lead-nurturing programs.
- Develop automated customer journeys based on prospect behaviour and segmentation.
- Work on platforms such as HubSpot, Zoho, Salesforce or similar marketing automation tools.
- Track MQLs, SQLs, CTR, engagement, conversions and campaign performance.
- Experience: 2 -5 years in Marketing Automation/CRM/Digital Marketing Operations.

📌 Digital Marketing Specialist (Hyderabad)
🏢 Shri kartikeya Pharma
📍 Hyderabad