Digital Marketing Specialist - ICSBit Labs

Location: Bengaluru, India (On-site) Type: Full-time | Experience: 3–5 years

About ICSBit LabsICSBit Labs is a Bengaluru-based OT/ICS cybersecurity company delivering IEC 62443-aligned security assessments, consulting, and our proprietary asset discovery product, ICSBit Discovery.

We work with industrial, manufacturing, and critical infrastructure organizations to secure operational technology environments — a space where security threats are rising fast but marketing sophistication hasn't caught up. We're looking for someone to help fix that.

The RoleWe're hiring a Digital Marketing Lead to drive ICSBit Labs' marketing execution — from LinkedIn presence to campaign delivery to pipeline support. You'll work closely with the senior management to implement our go-to-market strategy day-to-day, with real ownership over execution and room to grow into more strategic scope as the function matures.

You'll be marketing to a niche, technical B2B audience (OT/ICS engineers, CISOs, plant managers) across India, the Middle East, and Southeast Asia — so this is relationship-led, credibility-driven B2B marketing, not consumer growth-hacking.

What You'll Do

1. Execute our Account-Based Marketing (ABM) campaigns targeting named industrial accounts across India, the Middle East, and Southeast Asia
2. Run and grow LinkedIn as our primary channel — content calendar, company page growth, employee advocacy, and outreach campaigns
3. Support demand generation for ICSBit Discovery (our asset discovery product) and our IEC 62443 assessment/consulting services
4. Create content for a technical audience — case studies,



whitepapers, campaign copy, and social posts tied to real OT/ICS security themes (with founder/technical input)
5. Support product launch marketing activities for ICSBit Discovery
6. Coordinate with partner/vendor marketing efforts (e.g., Fortinet, Moxa, TXOne, OPSWAT) as relationships develop
7. Help build presence with industry bodies and communities (e.g., ISA India chapter)
8. Liaise with external agencies or freelancers on design, video, or specialized campaign work
9. Track campaign performance and report on marketing-sourced pipeline

What We're Looking For

1. 3–5 years of B2B marketing experience, ideally in industrial, cybersecurity, SaaS, or deep-tech sectors
2. Solid hands-on experience running LinkedIn organic + paid campaigns for B2B
3. Working knowledge of ABM concepts and campaign execution
4. Comfort engaging with technical subject matter — willingness to learn OT/ICS security concepts and translate them into clear content (prior exposure to cybersecurity or industrial/engineering audiences is a strong plus, not required)
5. Experience marketing to enterprise or B2B buyers with longer sales cycles
6. Solid writing and content creation skills
7. Organized, self-driven, and comfortable in a startup environment with evolving priorities

Why Join Us
- Real ownership over execution with a clear path to grow into broader strategic responsibility
- Work directly with the founder — fast feedback, no bureaucracy
- Be part of a company solving a genuinely underserved, high-stakes problem — securing the industrial systems that run critical infrastructure
- Bengaluru-based team, hands-on culture

📌 Digital Marketing Specialist (Bengaluru)
🏢 ICSBit Labs
📍 Bengaluru