DEHLI HARDWARE GROUP

Based at Hardware Mall — New Aatish Market, Mansarovar, Jaipur

: Digital Marketing Specialist

Position

Digital Marketing Specialist

Scope

All Dehli Hardware Group businesses (Dehli Hardwares, Hardware Mall, Dilly Hardware Co., Bajaj Mines), plus the founder's personal/side projects and international clients — this is a core part of the role, not occasional

Location

Based at Hardware Mall, Shop No. 131, New Aatish Market, Mansarovar, Jaipur

Employment Type

Full-time

Experience

2–4 years (retail/D2C brand or agency experience preferred)

Reports To

Founder / Business Owner

Contact: [email protected]

About UsDehli Hardware Group (DHG) is a multi-business hardware and interiors conglomerate in Jaipur, spanning wholesale distribution (Dehli Hardwares), B2B wholesale (Dilly Hardware Co.), premium retail (Hardware Mall — our showroom for architectural hardware and custom modular interiors), and mining operations (Bajaj Mines). The founder also runs select personal/side projects and works with international (abroad) clients outside of DHG. We're building out a unified digital presence across all of this and are looking for someone to own digital marketing end-to-end — social media, paid campaigns, website, and SEO — for the whole portfolio.

Role OverviewThe Digital Marketing Specialist will own the complete digital footprint across all of Dehli Hardware Group's business arms, as well as the founder's personal/side projects and international clients — social media strategy and content, paid campaigns on Meta and Google, audience planning, website management, SEO, and website content — turning digital reach into enquiries, store visits, and client outcomes. This is not a single-brand role: you'll prioritize and switch across DHG's businesses and the founder's other projects/abroad clients based on need. Directly supporting the founder's personal/side projects and international clients is a core, ongoing part of this role,



not an occasional add-on — the founder personally directs and manages this portion of the work.

Key ResponsibilitiesSocial Media & Content

• Plan and execute regular content calendars across Instagram, Facebook, and LinkedIn for each DHG business arm and the founder's other projects/clients (reels, posts, stories, carousels).

• Plan, shoot, and edit short-form video (reels) showcasing products, showrooms, projects, and client work — coordinating with vendors/photographers where needed.

• Manage WhatsApp/Instagram DM enquiries and route qualified leads to the right team.

Digital Strategy & Paid Campaigns

• Build and own digital marketing strategy and quarterly campaign plans across all DHG businesses and the founder's other projects/clients.

• Plan, launch, and manage paid campaigns on Google Ads and Meta Ads — awareness, lead generation, and conversion campaigns, prioritized by business.

• Define, build, and refine target audiences (custom, lookalike, retargeting) per business/campaign.

• Track engagement, reach, spend, and lead/conversion metrics; report on performance and optimize accordingly.

• Manage and optimize Google Business Profile and other local listings for each business.

Website & SEO

• Manage and update websites across DHG businesses and the founder's other projects — pages, products, imagery, and general upkeep.

• Plan and write website content (landing pages, product/service pages, blog) aligned with SEO best practices.

• Run on-page and local SEO (keyword research, meta titles/descriptions, content optimization) to improve organic search visibility for each brand.

• Monitor website analytics (traffic, conversions, search rankings) and report on performance.





Founder's Personal/Side Projects & International Clients

• Serve as the founder's dedicated digital marketing support on personal/side projects and international (abroad) clients — this is a core, ongoing responsibility, not occasional.

• Take day-to-day direction and priorities directly from the founder for this portion of the work.

General

• Coordinate with the design/marketing workspace on brand consistency across all digital assets and businesses.

• Stay current on digital marketing, SEO, and social media trends relevant to hardware/interiors and to the founder's other project areas.

Requirements• 2–4 years of experience in digital marketing, ideally covering both social media/paid ads and website/SEO.

- Hands-on experience running campaigns in Meta Ads Manager and Google Ads, including audience building and targeting.
- Working knowledge of SEO fundamentals and website content management (e.g., WordPress or similar CMS).
- Working knowledge of Canva or Adobe Creative Suite for content creation.
- Comfortable planning, shooting, and editing short-form video/reels on a phone or basic camera.
- Strong written communication in English and Hindi, with the ability to write website and ad copy.
- Comfortable managing multiple brands/projects at once, including the founder's personal/side projects and international client work as a core, ongoing part of the role — not an occasional task.
- Self-starter who can work in office, based at the Hardware Mall showroom in Mansarovar, Jaipur.

Nice to Have• Experience with WhatsApp Business marketing or CRM tools.

- Google Analytics / Google Search Console experience.
- Prior experience managing marketing across multiple brands or clients simultaneously (agency background a plus).

How to ApplyInterested candidates should reach out with their resume and portfolio/social media handles they've managed.

Contact: [email protected]

- Location: Based at Hardware Mall, New Aatish Market, Mansarovar, Jaipur

📌 Digital Marketing/Social Media Specialist (Jaipur)
🏢 Dehli Hardwares Group
📍 Jaipur