Role OverviewV-Rich is seeking a results-driven Digital Marketing Manager to lead and scale our digital growth across performance marketing, CRM, customer engagement, and brand-led digital initiatives. The role will own key digital growth levers, driving customer acquisition, engagement, retention, and revenue growth across all digital touchpoints in a fast-paced D2C environment.

Key Responsibilities

- Develop, execute, and optimize integrated digital marketing strategies across performance marketing, SEO/SEM, social media, email, marketplaces, display, and other digital channels.
- Own performance marketing outcomes across paid channels, with a strong focus on CAC, ROAS, LTV, conversions, and revenue growth.
- Analyze campaign, customer, and channel data to identify actionable insights and continuously improve marketing effectiveness.
- Identify emerging trends, consumer behavior patterns, and growth opportunities to optimize marketing investments and scale efficiently.
- Develop and implement growth strategies to improve customer acquisition, engagement, retention, repeat purchases, and overall customer value across V-Rich’s D2C ecosystem.
- Drive a culture of experimentation through A/B testing, multivariate testing, funnel optimization, and conversion rate optimization (CRO).
- Partner closely with Creative, Brand, Product, Technology, Operations, and Supply Chain teams to ensure seamless campaign execution and consistent brand communication.
- Lead and manage relationships with digital agencies, media partners, technology vendors, and platform partners to maximize performance and innovation.
- Evaluate and implement emerging AI tools, marketing technologies, automation platforms, and digital solutions to improve efficiency and business outcomes.
- Monitor and improve key D2C metrics including ABV, LTV, CAC, DAU, MAU, retention rate, repeat purchase rate, conversion rate, and category adoption.




- Own digital marketing budgets and ensure productive allocation of spends while maximizing ROI and business impact.
- Stay ahead of evolving digital marketing trends, AI capabilities, consumer behavior, and industry best practices, particularly within the FMCG and D2C ecosystem.

Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 7+ years of experience in digital marketing, preferably within a D2C, eCommerce, FMCG, consumer-tech, or app-first business.
- Solid hands-on expertise in performance marketing, digital analytics, campaign management, CRM, and growth marketing.
- Proven ability to manage and optimize campaigns across major paid digital channels and deliver measurable business results.
- Strong data-driven and analytical mindset, with the ability to interpret dashboards, reports, customer data, and marketing KPIs to drive decisions.
- Working knowledge of AI tools, marketing automation platforms, CRM technologies, analytics platforms, and growth experimentation frameworks.
- Demonstrated experience managing significant digital marketing budgets and delivering measurable improvements in revenue, acquisition, retention, and customer lifetime value.
- Strong understanding of D2C customer journeys, conversion funnels, retention strategies, and performance metrics.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Highly self-motivated, commercially driven, and growth-oriented, with a strong passion for innovation, experimentation, and continuous learning.

Ideal CandidateThe ideal candidate is a data-driven digital growth leader who combines strong performance marketing expertise with a deep understanding of customers, technology, and the D2C business model. You should be comfortable working in a high-growth environment, making decisions based on data, experimenting rapidly, and taking ownership of measurable business outcomes.

📌 Digital Marketing Manager (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad