Performance Marketing & Content Specialist

We are looking for an experienced Performance Marketing & Content Specialist who can independently manage paid advertising campaigns while also supporting the planning and execution of organic content across multiple digital channels.

The ideal candidate will have at least 4 years of hands-on digital marketing experience, strong analytical skills, and a good understanding of how paid media, content, creative, and conversion strategy work together to drive business growth.

Key Responsibilities:

Performance Marketing

- Plan, launch, manage, and optimise campaigns across Meta Ads and Google Ads.
- Experience with platforms such as LinkedIn Ads will be an advantage.
- Manage campaign budgets, targeting, bidding, creatives, and ongoing optimisation.
- Monitor key metrics including CPL, CPA, CTR, CPC, ROAS and conversion rates.
- Conduct audience, competitor, keyword, and campaign research.
- Run A/B tests across creatives, messaging, audiences, landing pages, and campaign structures.
- Analyse campaign performance and identify opportunities to improve lead quality and cost efficiency.
- Prepare clear weekly/monthly performance reports and recommendations.
- Work with landing pages, tracking, pixels, GA4, GTM and conversion events.

Content & Organic Marketing

- Develop content plans for social media and other digital channels.
- Create and manage content calendars.
- Write and/or coordinate:
- Social media posts
- Ad copy
- Website/landing page copy
- Blogs and articles
- Email marketing content
- Work with designers/video editors to develop engaging static and video creatives.
- Research competitors,



industry trends, content ideas, hooks, and topics.
- Manage organic social media publishing and ensure consistency across channels.
- Understand how to repurpose content across different platforms.

Requirements

- Minimum 4 years of experience in performance marketing/digital marketing.
- Strong hands-on experience managing Meta Ads and Google Ads.
- Experience managing both paid and organic digital marketing activities.
- Strong understanding of lead generation, conversion funnels, and customer journeys.
- Ability to analyse campaign data and make optimisation decisions based on performance.
- Positive copywriting and content planning skills.
- Understanding of GA4, GTM, Meta Pixel and conversion tracking.
- Experience working with landing pages and CRO is preferred.
- Strong communication and project management skills.
- Ability to work independently, take ownership, and manage multiple campaigns/tasks simultaneously.
- Agency or multi-client experience will be highly regarded.

Working Hours

This is a remote role and requires the candidate to be comfortable working in Australian time zones and collaborating with an Australian-based team and clients. The candidate should be available for meetings, communication, and campaign-related activities during agreed Australian business hours.

What We're Looking For

- We are looking for someone who is not limited to simply running ads or posting content. You should be able to understand the broader marketing objective, and proactively recommend improvements across paid media, creative, content, landing pages, and the overall customer journey.

📌 Digital Marketing Manager (Ahmedabad)
🏢 GrowthHive Australia
📍 Ahmedabad