– DIGITAL MARKETING MANAGERCompany: 2DOT2 India Private Limited

Location: Jalandhar, Punjab

Job Type: Full-Time

Shift Timing: 7:30 PM – 4:30 AM

Experience: 5+ Years

Reporting To: Management

About the RoleWe are looking for an experienced and performance-driven Digital Marketing Manager to lead our digital marketing team and take complete ownership of the company's digital marketing strategy, lead generation, online presence, and marketing performance.

The ideal candidate must have solid hands-on expertise in SEO, Google Ads, Meta Ads, Social Media Marketing, GoHighLevel (GHL), CRM automation, funnels, lead generation, analytics, and performance marketing, along with proven experience managing a digital marketing team.

Key Responsibilities1.

Digital Marketing

Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Manage digital marketing activities across multiple business verticals and brands.
- Identify new digital channels, trends, tools, and growth opportunities.
- Develop strategies to improve online visibility, lead generation, conversions, and ROI.

2. Team Management

- Lead, manage, mentor, and monitor the digital marketing team.
- Assign responsibilities, targets, and deadlines to team members.
- Conduct regular performance reviews and ensure accountability.
- Monitor team productivity and ensure timely completion of campaigns and deliverables.
- Train team members on new digital marketing tools, strategies, and best practices.

3.

Google

Ads &

• Paid Marketing

- Plan, launch, manage, and optimize Google Ads campaigns.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Monitor CPL, CTR, conversion rate, ROAS, and overall campaign ROI.
- Conduct keyword research, audience targeting, A/B testing, and campaign optimization.
- Identify opportunities to reduce acquisition costs and improve campaign performance.

4. Meta Ads & • Social Media

- Manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
- Develop social media growth and engagement strategies.
- Plan and manage content calendars and promotional campaigns.
- Monitor social media performance and audience engagement.
- Coordinate with the content and creative teams for campaign execution.

5. SEO & • Organic Growth

- Develop and implement comprehensive SEO strategies.
- Conduct keyword research, competitor analysis, technical SEO, on-page SEO, and off-page SEO.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.
- Use tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.




- Develop strategies to improve organic rankings and qualified website traffic.

6. GoHighLevel (GHL) & • CRM Management

- Manage and optimize GoHighLevel (GHL) CRM.
- Build and manage lead pipelines, opportunities, and sales funnels.
- Create and optimize workflows, automations, forms, landing pages, and campaigns.
- Develop automated lead nurturing and follow-up sequences.
- Track leads from initial acquisition through appointment and conversion.
- Monitor lead sources, pipeline stages, appointment bookings, and conversion rates.
- Integrate digital marketing campaigns with GoHighLevel CRM and automation workflows.
- Identify gaps in the lead funnel and implement strategies to improve lead conversion.
- Maintain accurate CRM data and ensure proper lead movement through the sales pipeline.

7. Lead Generation & • Conversion

- Develop strategies for generating qualified leads through paid and organic channels.
- Monitor the complete marketing funnel:
- Lead Generation → Lead Nurturing → Appointment → Sales Conversion
- Analyze lead quality and identify high-performing marketing channels.
- Work closely with the sales team to improve lead-to-customer conversion.
- Implement remarketing and retargeting strategies.

8. Analytics & • Reporting

- Monitor and analyze digital marketing performance using relevant analytics platforms.
- Prepare weekly and monthly digital marketing performance reports.
- Track key metrics including:
- Leads Generated
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- ROAS
- Website Traffic
- Organic Traffic
- Keyword Rankings
- Social Media Engagement
- Appointment Bookings
- Lead-to-Customer Conversion
- Present performance insights and recommendations to management.

9. Website & • Funnel Management

- Monitor website performance, landing pages, forms, and conversion funnels.
- Coordinate with developers and designers to improve website conversion rates.
- Identify technical and user-experience issues affecting lead generation.
- Optimize landing pages and funnels based on campaign data.

10. Competitor & • Market Analysis

- Conduct regular competitor analysis.
- Monitor competitor advertising, SEO, social media, content, and digital strategies.
- Identify market trends and opportunities.
- Recommend new strategies to maintain a competitive advantage.





Required Skills

- Strong knowledge of Digital Marketing and Performance Marketing.
- Excellent understanding of SEO and SEM.
- Hands-on experience with Google Ads.
- Hands-on experience with Meta Ads Manager.
- Strong knowledge of GoHighLevel (GHL).
- Experience with CRM management and automation.
- Experience building and managing funnels, workflows, and lead nurturing systems.
- Knowledge of Google Analytics and Google Search Console.
- Experience with SEMrush, Ahrefs, or similar SEO tools.
- Strong understanding of social media marketing.
- Strong knowledge of lead generation and conversion optimization.
- Data analysis and performance reporting skills.
- Strong team management and leadership abilities.
- Excellent communication and decision-making skills.
- Strong understanding of digital marketing KPIs, ROI, and revenue attribution.

Required Experience & • Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of relevant digital marketing experience.
- Proven experience managing and leading a digital marketing team.
- Proven experience managing paid advertising campaigns and SEO.
- Hands-on experience with GoHighLevel/CRM automation is strongly preferred.
- Experience managing multiple campaigns, brands, or business verticals will be an advantage.
- Demonstrated track record of delivering measurable digital marketing results.

Key Performance Indicators (KPIs)The selected candidate will be responsible for improving:

- Qualified Lead Generation
- Cost Per Lead (CPL)
- Lead Quality
- Conversion Rate
- Website Traffic
- SEO Rankings
- Organic Traffic
- Paid Advertising ROAS
- Marketing ROI
- Appointment Bookings
- Lead-to-Customer Conversion
- Social Media Growth & Engagement
- GoHighLevel Pipeline Performance
- Team Productivity and Campaign Execution

Preferred Tools & PlatformsGoHighLevel (GHL) | Google Ads | Meta Ads Manager | Google Analytics | Google Search Console | SEMrush | Ahrefs | Canva | CRM & Marketing Automation Tools Ideal CandidateWe are looking for someone who is strategic, analytical, hands-on, target-oriented, and highly accountable.

The candidate should be capable of independently managing the digital marketing function, leading a team, managing advertising budgets, optimizing GoHighLevel CRM and automation, and delivering measurable improvements in leads, conversions, revenue, and ROI.

If you are an experienced digital marketing professional who can take complete ownership of digital growth and lead a high-performing team, we would like to hear from you.

Apply Now and Join Our Team!

📌 Digital Marketing Manager (Exp - 5 Years) (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar