:

The Digital Marketing Executive will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data-driven execution, with a strong understanding of platforms like Meta Ads, Google, and lead-gen tools.

Key Responsibilities

- Performance Marketing

Plan, run, and optimize paid campaigns across Instagram, Facebook, and Google.

Define campaign goals (traffic, leads, brand reach) and set budgets accordingly

Monitor CPL (Cost per Lead), CTR, and conversion rates weekly.

Collaborate with design and content teams to ensure ad creatives match brand standards.

2. Lead Funnel Management

Manage end-to-end lead funnel: ad to CRM capture to follow-up.

Integrate Meta Ads with WhatsApp API + Zoho CRM

Set up automated lead tagging, follow-up triggers, and basic drip campaigns.

Monitor lead quality and provide feedback to the sales team regularly.

3. Content Strategy & SEO

Support Social Media Manager in campaign planning and distribution

Oversee SEO optimization for websites and blogs (keywords, backlinks, ranking reports)

Work on landing page A/B testing and performance improvement

Identify high-performing content formats and guide the team on execution.

4. Analytics & Reporting

Maintain dashboards for ad performance, lead source tracking, and engagement reports.

Share bi-weekly reports with senior management including ROI, spend, and recommendations

Use tools like Meta Business Suite, Google Analytics, and Zoho CRM

Adjust marketing plans based on trends, performance drops, or opportunity windows

5. Platform Management

Oversee listings on Social platforms.

Ensure the LIVXS website is up to date, functional, and optimized for mobile

Coordinate with web developers or external vendors when needed





Keep track of monthly marketing spend and budget allocation

Key Skills Required

Hands-on experience with Meta Ads , Google Ads, and WhatsApp CRM tools

Strong understanding of conversion funnels, lead nurturing, and retargeting.

Positive sense of visual content and storytelling to guide ad creatives

Familiarity with Zoho CRM, Zoho Marketing tools, and performance dashboards

Ability to balance creative thinking with numbers and targets

Identify and pursue new business opportunities across corporate sectors (FMCG, IT, Pharma, BFSI, Real Estate, etc.).

Build and maintain strong client relationships with marketing, HR, and admin heads.

∙Conduct lead research, outreach (calls, emails, LinkedIn), and schedule client meetings.

Understand client objectives and propose tailored event concepts and solutions. ∙

Collaborate with internal teams to develop proposals, pitch decks, and budgets.

∙Lead presentations and negotiate contracts to achieve closure.

∙Meet or exceed monthly/quarterly sales targets and maintain a healthy sales pipeline.

Maintain accurate records of leads, meetings, and conversions in CRM tools.

Represent the company at networking events, exhibitions, and industry meetups.

Qualifications Preferred

1–3 years of proven B2B sales experience in corporate events / MICE / experiential marketing.

Strong industry network and understanding of event formats, client needs, and market trends.

Excellent communication, presentation, and negotiation skills.

Self-driven, target-oriented, and capable of working with minimal supervision. ∙

Comfortable with client meetings, pitching ideas, and managing end-to-end business closure.

Knowledge of Microsoft Office, CRM tools, and proposal creation.

Bachelor’s degree in Marketing, Business, or Communications

Experience with managing ₹40K–₹1L+ monthly ad budgets

Understanding of the wedding/lifestyle space and audience behaviour is a plus

📌 Digital Marketing Freelancer (Gurugram)
🏢 LIVXS
📍 Gurugram