Digital Marketing

Level: Executive / Assistant Manager

Location: Kolkata (Head Office)

Experience: 2–6 years hands-on digital marketing.

Education: Any Graduate; background in marketing, mass communication or design is helpful

Role Overview

Responsible for online process management This is a hands-on execution role that owns the content calendar, paid campaigns and reporting, publishing on schedule, generating qualified demand and reporting on results.

Key Responsibilities

- Own the campaign calendar and audience segments.
- Maintain and publish the monthly content calendar across all social media platform
- Plan, execute and optimise paid campaigns on Google Search, LinkedIn and Meta within an approved budget
- Run email and WhatsApp lifecycle communication with clean segmentation, consent and performance tracking
- Own the monthly marketing dashboard covering traffic, leads, portal funnel, spend and LinkedIn performance
- Brief and manage external agencies and vendors,



ensuring all output meets the VMD Brand Voice Guide and regulatory compliance

Skills & Competencies

- Independent, hands-on execution across GA4, Search Console, Google Ads, LinkedIn/Meta advertising, on-page SEO.
- Able to write publishable English copy without agency support
- Comfortable producing social and web design assets in Canva & AI
- Working Knowledge of GA4, Google Search Console, Google Ads, LinkedIn/Meta
- Strong analytical and reporting skill
- Spreadsheet competence for campaign and funnel reporting
- Numerate and honest in reporting; ships on schedule and treats the calendar as a commitment
- Comfortable in a regulated setting where every marketing claim must be substantiated
- Ability to work independently and deliver campaigns on schedule.

About VMD:

vikasmedical.com

📌 Digital Marketing Executive (Kolkata)
🏢 Vikas Medical Devices
📍 Kolkata