Key Responsibilities

- Manage and maintain company social media platforms.
- Create and publish engaging content, including posts, reels, stories, and promotional videos.
- Plan and execute social media campaigns to improve brand awareness and lead generation.
- Handle qualified camera equipment for photo and video shoots.
- Capture product, project, event, and corporate photos and videos.
- Edit photos and videos for social media and marketing purposes.
- Create basic graphics, banners, posters, and promotional content.
- Monitor social media performance and prepare reports on reach, engagement, and campaign results.
- Respond to basic customer enquiries and coordinate with the sales/marketing team for lead follow-up.
- Stay updated on social media trends, digital marketing tools,



and competitor activities.

Required Skills

- Social Media Management: Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Camera handling and basic photography/videography skills.
- Video editing using Adobe Premiere Pro, CapCut, Filmora, or similar software.
- Photo and graphic editing using Photoshop, Canva, or similar tools.
- Knowledge of digital marketing, SEO, and paid advertising is an added advantage.
- Good communication and content writing skills.
- Ability to work independently and travel for shoots when required.

📌 Digital Marketing Executive (Palladam)
🏢 Vertex Research Centre
📍 Palladam