Digital Marketing Executive

Job Category:

Marketing

Job Type:

Full Time

Job Location:

kolkata

Job Position

Job Position Digital Marketing Executive

Job Summary

We are seeking a performance-driven Digital Marketing Executive with a minimum of 2 years of experience in lead generation and digital marketing. The ideal candidate should be skilled in campaign management, SEO/SEM, and data analysis, with a strong focus on driving qualified leads and improving conversion rates.

Key Responsibilities

- Develop and implement effective lead generation strategies to drive new client acquisition and partnerships
- Plan, execute, and optimize digital marketing campaigns across multiple platforms
- Monitor campaign performance using analytics tools and improve ROI through data-driven decisions
- Execute SEO and SEM activities, including keyword research, content optimization, and link-building
- Create and manage email marketing campaigns, newsletters, and automation sequences
- Manage social media platforms to increase brand visibility, engagement, and followers




- Collaborate with the content team to produce high-quality blogs, videos, and social media content
- Prepare regular performance reports with insights and actionable recommendations
- Stay updated with the latest digital marketing trends and industry developments

Required Skills

- Robust knowledge of digital marketing strategies and tools
- Experience in lead generation and conversion optimization
- Good analytical and reporting skills
- Excellent communication and coordination abilities

Education

- UG: Any Graduate (Any Specialization)
- PG: Any Postgraduate (Any Specialization) Not mandatory

Industry

Software Development

Functional Area

Lead Generation / Project Acquisition / Digital Marketing

Experience

Minimum 2 Years Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Kolkata)
🏢 Minivet System
📍 Kolkata