Digital Marketing & E-commerce ExecutiveAbout URJAAN

URJAAN is a modern Ayurvedic wellness brand focused on helping men build better daily routines around energy, performance, recovery, and overall vitality.

Our flagship DRIVE + RESTORE AM–PM wellness system combines carefully selected Ayurvedic ingredients with a modern, science-focused approach. URJAAN is building a premium direct-to-consumer brand with a solid focus on e-commerce, digital marketing, performance advertising, content, and online customer experience.

As we continue to grow, we are looking for ambitious and creative individuals who want to take ownership and directly contribute to brand growth, customer acquisition, website performance, and online sales.

Website: https://urjaan.com/

Job Overview

We are looking for a Digital Marketing & E-commerce Executive who can take ownership of URJAAN's digital growth and help increase website traffic, customer engagement, conversions, and online sales.

The ideal candidate should be hands-on, creative, and results-driven, with practical experience in digital marketing, Google Ads, Meta Ads, content writing, video editing, social media marketing, website management, SEO, and e-commerce growth.

This role is not limited to posting content or running advertisements. The candidate will be expected to understand the complete customer journey—from creating content and attracting customers to the website, optimizing the website experience, converting visitors into customers, and ultimately increasing sales.

You will have the opportunity to work closely with the brand and directly contribute to the growth of URJAAN's online business.

Key Responsibilities

- Plan and execute digital marketing strategies to increase website traffic, leads, conversions, and sales.
- Manage and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
- Monitor advertising performance, analyze campaign data, and optimize campaigns for better ROI and ROAS.
- Develop creative marketing campaigns focused on customer acquisition and sales growth.
- Create engaging social media content, ad creatives, promotional content, website content, and marketing copy.
- Write persuasive and conversion-focused copy for advertisements, social media, landing pages, product pages, blogs, emails, and other marketing materials.
- Edit short-form videos, reels, product videos, advertisements,



and promotional videos for social media and paid campaigns.
- Manage URJAAN's social media presence and develop strategies to improve engagement and brand awareness.
- Manage and regularly update the URJAAN website, including products, images, banners, landing pages, content, offers, and basic website improvements.
- Identify opportunities to improve the website's user experience and conversion rate.
- Develop and implement strategies to increase online sales and customer conversion.
- Monitor website traffic, customer behavior, conversion rates, sales, and other key performance indicators.
- Work on SEO, content marketing, social media growth, and organic traffic generation.
- Conduct competitor research and identify new trends, opportunities, and digital marketing strategies.
- Plan and execute campaigns around product launches, promotions, offers, seasonal campaigns, and other business initiatives.
- Work closely with the team to develop new ideas for increasing customer acquisition and retention.
- Analyze customer data and marketing performance to identify what is working and what needs improvement.
- Prepare regular reports on ad spend, leads, website traffic, conversions, ROAS, and online sales.
- Continuously test new creatives, audiences, messaging, landing pages, and marketing strategies to improve performance.

Required Skills
- Digital Marketing
- Google Ads
- Meta Ads / Facebook Ads / Instagram Ads
- Performance Marketing
- Social Media Marketing
- Content Writing & Copywriting
- Video Editing
- Website Management
- E-commerce Management
- Conversion Rate Optimization
- Basic SEO
- Google Analytics / Marketing Analytics
- Canva or similar creative/design tools
- Basic understanding of website analytics and customer behavior
- Strong communication skills
- Creative thinking and problem-solving
- Data-driven approach to marketing

Preferred Candidate
- 0–3 years of practical experience in digital marketing, performance marketing, e-commerce,



or a related field.
- Hands-on experience managing Google Ads and Meta Ads.
- Experience creating and editing short-form videos for social media and advertising.
- Experience writing marketing and sales-focused content.
- Experience managing a website or e-commerce store.
- Understanding of customer acquisition, conversion optimization, and online sales funnels.
- Strong understanding of social media platforms and digital marketing trends.
- Ability to work independently and manage multiple marketing activities simultaneously.
- Comfortable working in a fast-paced environment and experimenting with new ideas.
- Most importantly, the candidate should be results-oriented and focused on generating sales and business growth, not just followers, likes, or impressions.

Key Performance Indicators (KPIs) The successful candidate will be evaluated primarily on measurable business results, including:
- Increase in website traffic
- Increase in website conversions
- Increase in online sales
- Improvement in ROAS and advertising performance
- Cost-effective customer acquisition
- Growth in qualified leads/customers
- Improvement in website conversion rate
- Growth in social media engagement and reach
- Successful execution of marketing campaigns
- Overall contribution to URJAAN's digital growth

What We Offer
- Opportunity to work with a growing Ayurvedic wellness and D2C brand.
- Opportunity to take ownership of digital marketing and e-commerce growth.
- Hands-on exposure to performance marketing, content, advertising, website management, and online sales.
- Creative and fast-paced working setting.
- Opportunity to experiment, test new ideas, and implement your own marketing strategies.
- Performance-based growth opportunities.
- Direct opportunity to contribute to the growth of the brand and business.

Job Type Full-time

Experience

1–3 years preferred

Location

[ NEW DELHI: Greater Kailash]

CONTACT NO: (phone hidden)

Key Objective of the Role The primary objective of this role is to grow URJAAN's online business by attracting the right customers, improving the digital customer journey, increasing website conversions, optimizing advertising performance, and ultimately increasing sales and revenue.

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person

📌 Digital Marketing & E-commerce Executive (Delhi)
🏢 URJAAN WELLNESS
📍 Delhi