Company Description The Pephouse is a growing organization focused on delivering engaging, innovative solutions for its customers in the Greater Kolkata Area. The company values creativity, data-driven decision-making, and collaborative teamwork to build strong brand presence and customer loyalty.

Team members are encouraged to bring fresh ideas, experiment with new approaches, and contribute to continuous improvement across marketing initiatives. The Pephouse offers an workplace where digital professionals can develop their skills, take ownership of projects, and make a measurable impact on business growth.

Role Description This is a full-time, on-site role for a Digital Marketing Strategist based in the Greater Kolkata Area.

The Digital Marketing

Strategist will plan and execute multi-channel digital campaigns, including search, social media, email, and display, aligned with brand and business objectives. Daily work includes developing marketing strategies, conducting audience and competitor research, managing content calendars, monitoring performance metrics, and optimizing campaigns for better reach and conversion. The role involves close collaboration with content creators, designers, sales teams,



and external partners to ensure consistent messaging and effective customer engagement.

The Digital Marketing

Strategist will also prepare regular reports, analyze campaign results, and recommend data-backed improvements to drive growth.

Qualifications

- Strong digital marketing skills, including campaign planning, SEO/SEM, social media marketing, and email marketing.
- Experience in marketing strategy, brand positioning, and audience segmentation for online channels.
- Proficiency in analytics and reporting tools to track performance, interpret data, and optimize campaigns.
- Ability to collaborate with content, design, and sales teams to create integrated marketing initiatives.
- Excellent written and verbal communication skills, with attention to detail and clarity.
- Comfort with on-site work in the Greater Kolkata Area and ability to manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a digital marketing or growth-focused role; experience in B2C environments is an advantage.
- Familiarity with marketing automation platforms and CRM systems is beneficial.

📌 Digital Marketing Director (Kolkata Metropolitan Area)
🏢 The PepHouse
📍 Kolkata Metropolitan Area