Role & responsibilities

Managing Business Development

- Opportunity identification and selling across all product segments and geographical territory

- Map the total revenue product wise, region wise

- Analyze the current market demand and potential products to offer

- Recent customer acquisition across all product categories

- Prepare and discuss the annual business plan with management

Marketing Management

- Attend Exhibitions, seminars

- Develop and implement latest Marketing collaterals Brochures, Digital presence

- Prepare Marketing Budgets

- Carry out marketing activities based on approved budgets

Sales Process management

- Identify potential customers and market segments for the companys product portfolio (e.g., petroleum jelly, mineral oils, waxes).

- Establish and review Enquiry generation to Order Confirmation process

- Generate leads, convert enquiries into orders and achieve sales targets.

- Documentation timeliness adherence

- Sales funnel management

- Review the accomplishment of the set target periodically

- Maintain list of high/medium/ low potential clients

Monitor various intra departmental support required within the team to meet

- client commitments

- Analyze the sales documentation upon submission.

- Prepare and present commercial proposals, quotations and pricing to prospective customers.

- Support order management & coordinate with internal teams for delivery schedules.

Brand & Product Promotion

- Support campaigns to improve brand recognition within key industrial segments.

- Work with cross-functional teams (product, production, quality, logistics)



to ensure marketing strategies are effectively implemented.

- Maintain up-to-date product knowledge and technical information to support customer engagements.

Customer Requirement Mapping

- Capture customer requirements

- Provide necessary feedbacks wherever required

- Monitor product development based on customer feedback

- Take sample approval from the customers

Pricing

- Ensuring Customer segment wise profitability

- Ensuring Product Group wise margins profitability

- Review the pricing of the products annually or as per business plan with management

Customer Relationship Management

- Manage and review periodically key customer orders

- Visit clients to maintain the relationship

- Assist in managing customer queries wherever required

- Handling customer complaints and ensuring satisfactory closure

- Build and maintain strong relationships with existing and new clients.

Understand customer requirements and provide customized product/service

- solutions.

- Handle client communications, feedback, complaints, and service issues with a customer-centric approach.

- Participate in customer visits, trade shows, exhibitions, and industry events to engage stakeholders and enhance visibility.

Collections





- Monitor and review outstanding collections from customers with the team

- Handle critical collections outstanding upon escalation

Machine Up-keep

- Monitoring and ensuring property of company

- Ensuring device cleanliness and timely software updation

- Timely backup of devices

- Using CRM software.

Sales Enquiry Handling (India MART & Online Portals)

- Handle domestic sales enquiries generated through IndiaMART, TradeIndia, Justdial, and other B2B portals.

- Respond promptly to customer enquiries with product details, specifications, pricing, MOQ, and delivery timelines.

- Qualify enquiries, understand customer requirements, and convert leads into confirmed orders.

- Regularly update and manage IndiaMART catalogue, product listings, and company profile.

- Coordinate with production, quality, and logistics teams to ensure smooth order execution.

- Maintain proper records of enquiries, follow-ups, negotiations, and closures.

- Analyze enquiry data to identify high-potential customers, market trends, and demand patterns.

- Ensure timely follow-ups to maximize lead conversion ratio and sales targets.

Reporting & Documentation

- Prepare sales/marketing reports (MRM), forecasts and market intelligence summaries for management review. (Every Month)

- Maintain accurate records of customer contacts, sales pipelines, quotations, and contracts.

- Report submission as per management requirement.

- Sending daily report on CRM and google Sheet.

Preferred candidate profile

📌 Deputy General Manager Marketing (Mumbai)
🏢 Unicorn Petroleum Industries
📍 Mumbai