Key Responsibilities

- Prepare, monitor, and present the CP Dashboard to senior management.
- Analyze and update Channel Partner (CP) norms based on business performance and approved business requirements.
- Perform BEAT Plan analysis using the latest three months (L3M) sales data and recommend beat optimization.
- Manage and maintain the Sales Force Automation (SFA) Master with high accuracy.
- Process and monitor CP-wise primary scheme article reimbursements.
- Ensure timely implementation and communication of norm updates across all Channel Partners.
- Analyze scheme article requirements based on replenishment trends and sales projections to support procurement planning.
- Prepare and circulate BE-wise Secondary Target vs. Achievement reports across all zones for Sales Coordinators, Territory Managers, and senior leadership.
- Prepare and circulate BE-wise Focus Product Target vs. Achievement reports across all zones.
- Calculate and validate Corporate Orders accurately within defined timelines.
- Generate L3M No Billing Outlet Reports, identify inactive outlets, and recommend corrective actions,



including beat restructuring or Territory Manager intervention.
- Monitor Zone-wise and BE-wise outlet counts, highlighting territories with fewer than 250 active outlets.
- Ensure timely party mapping with the respective Distributor whenever a Distributor is marked inactive and monitor completion on a daily basis.
- Prepare and analyze recent party addition reports (excluding replacement parties) to evaluate focus market performance.
- Ensure data integrity, timely reporting, and continuous process improvements across all sales operational activities.
- Lead and mentor the CRM/Sales Operations team while driving productivity, accountability, and performance.
- Collaborate effectively with Sales, Commercial, Finance, Supply Chain, and IT teams to improve business processes and operational efficiency.

Experience

- 8–10 years of relevant experience in CRM, Sales Operations, Commercial Operations, MIS, or Sales Analytics.

📌 CRM (Kolkata)
🏢 Linc
📍 Kolkata