What You’ll Do

- Develop creative strategies, campaign concepts and content themes
- Create ideas for Reels, UGC, social media and performance ads
- Research audience behaviour, competitors, trends and winning content formats
- Create structured creative briefs for designers, editors and creators
- Develop hooks, messaging angles, storytelling concepts and CTAs
- Work closely with Brand, Creative, Social Media and Performance Marketing teams
- Analyse creative performance and identify winning patterns
- Turn performance insights into new creative iterations
- Support shoot concepts, moodboards and creative direction
- Use AI tools for ideation, research, scripting, storyboarding, image generation and video experimentation

We’re Looking For




- 1–3 years of experience in Creative Strategy, Content Strategy, Social Media
- Strong understanding of Instagram, Reels, UGC and D2C content
- Experience with D2C, jewellery, fashion, lifestyle or e-commerce brands preferred
- Understanding of performance creatives and Meta advertising is a big plus
- Solid sense of consumer psychology, hooks and storytelling
- Comfortable working in a fast-paced agency environment
- Hands-on interest in AI-powered creative tools
- Ability to manage creative thinking across multiple brands

📌 Creative Strategist – Social Media & AI Content (Mumbai)
🏢 Kyros Solution
📍 Mumbai