? Creative Strategist & Copywriter

? Location: Permanently Remote — Work from Anywhere in India (IST Hours)

? Employment Type: Full-Time

? Compensation: ₹6–10 LPA + Performance-Linked Incentive

About ExpertsBIO

ExpertsBIO is a performance marketing agency built exclusively for coaches, consultants, and experts.

Since 2017, we've partnered with 100+ coaching brands and helped drive ₹45–50 crore in client revenue through paid advertising, funnels, automation, and high-converting marketing systems.

We're growing fast—and we're building a creative engine that can consistently produce ideas and copy that drive measurable business results.

? Why We're Hiring

We're looking for a Creative Strategist & Copywriter who can own the ideas, messaging, and words behind high-performing ad creatives.

This is not a traditional copywriting role.

You won't just write good-sounding copy. You'll be expected to understand the audience, identify winning angles, write the hooks and scripts, analyze performance, and continuously improve creative based on data.

Your work should ultimately help:

Stop the scroll → Generate qualified leads → Improve conversion → Reduce CPL/CPA → Drive client revenue

? What We're Looking For The ideal candidate is:

- A strong copywriter first, with the ability to write persuasive ads, hooks, headlines, landing pages, and video scripts.
- Experienced in writing for paid advertising environments, especially Meta, Instagram, and YouTube.
- Able to show real performance data behind their work—screenshots, case studies, CPL improvements, conversion rates, ROAS, or other measurable outcomes.
- Experienced with coaching, consulting, EdTech, info-products, or personal brands.
- Strong at identifying audience psychology, pain points, desires, objections, and buying triggers.
- Comfortable writing UGC-style scripts, VSLs, short-form video scripts, static ad copy, and landing page copy.
- Analytical enough to understand why a creative works—and why it stops working.
- Constantly testing new hooks, angles, formats, narratives, and writing styles.
- Highly aware of social media and content trends and able to distinguish between a trend worth testing and a trend that is simply noise.
- Comfortable using AI tools such as ChatGPT, Claude, and Gemini while knowing when human strategy and judgment matter more.




- Fluent in written and spoken English.

? Key Responsibilities

1. Copywriting & Creative Development

- Write and own the copy that actually ships.
- Develop high-performing hooks, ad copy, headlines, video scripts, UGC scripts, landing pages, and nurture sequences.
- Develop creative concepts and messaging angles based on audience research and campaign objectives.
- Build creative frameworks designed to attract higher-disposable-income and buying-ready audiences.
- Write with the final production in mind so scripts are practical for editors, creators, and designers.
- Adapt winning organic content into paid advertising creatives.

2. Creative Strategy
- Lead ideation for Meta, Instagram, YouTube, and other emerging platforms.
- Develop creative strategies for different coaching niches and target audiences.
- Identify new angles, formats, narratives, hooks, and content opportunities.
- Create clear creative briefs for designers and video editors.
- Ensure every creative has a clear objective, audience, angle, and desired action.

3. Performance Analysis & Optimization
- Analyze creative performance and identify what is driving results.
- Diagnose why previously successful scripts or formats begin to decline.
- Analyze metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and lead quality.
- Run structured A/B tests across:
- Hooks
- Angles
- Offers
- Scripts
- Headlines
- Formats
- CTAs
- Messaging
- Turn performance data into clear creative recommendations.
- Continuously iterate on winning concepts to improve performance.

4. Trend & Competitor Research
- Track emerging trends in the coaching, creator, and information-product ecosystem.
- Monitor competitor creatives and identify patterns worth testing.
- Identify why specific formats, narratives, or trends are gaining attention.
- Recommend new creative opportunities before they become saturated.

5. Cross-Functional Collaboration

Work closely with





- Performance Marketers / Media Buyers
- Strategists / Client Success
- Video Editors
- Graphic Designers
- UI/UX Designers
- Copywriters
- Account / Operations Teams

Provide explicit creative direction and ensure execution matches the strategic intent. ? What You'll Be Measured On

Your success will ultimately be measured by the business impact of your creative work.

Key performance indicators may include:

- Creative CTR
- CPL / CPA
- Lead quality
- Landing page conversion rate
- Creative-to-lead conversion
- ROAS
- Creative testing velocity
- Number of winning creative angles identified
- Client revenue / billing influenced by creative performance

The performance-linked incentive is connected to the ROI and business impact generated through your creative work. When your creative work moves client numbers and contributes to additional billing, you participate in the upside.

If your experience and track record justify compensation above the stated range, make your case.

The exact base + incentive structure will be discussed during the final round.

? Requirements

You must have:

- A reliable laptop
- Stable internet connection
- Power backup
- Availability during IST working hours
- Strong written and spoken English
- A portfolio demonstrating copy and creative work
- Performance data supporting your previous work
- A willingness to continuously learn, test, and adapt

? Do Not Apply If

- You cannot show examples of your work with real performance data.
- You only write for engagement and have no experience writing for conversion.
- You don't understand paid advertising or performance marketing.
- You are uncomfortable being measured against business outcomes.
- You don't enjoy testing and iterating.
- You expect to write once and move on instead of continuously improving based on data.
- You rely entirely on AI to generate copy without strong strategic judgment.
- You aren't willing to stay current with trends and continuously experiment.

The Bottom Line

We're not looking for someone who can simply write copy.

We're looking for someone who can answer:

"What should we say, who should we say it to, why will they care, how should we package it, and how do we know it's working?"

- If that's how you think, we want to hear from you.

Apply by filling the google form

📌 Creative Strategist & Copywriter (India)
🏢 Experts BIO
📍 India