21 Aug
|
OMK SOLUTIONS
|
Agra
21 Aug
OMK SOLUTIONS
Agra
About the Role
We are looking for a versatile Creative Head / Brand Strategist to lead end-to-end creative output across FMCG, pharma, and fashion/D2C client portfolios. This role blends brand strategy with hands-on design execution — covering packaging, communication design, digital/social content, and client relationship management. The ideal candidate is equally comfortable presenting a brand strategy deck to a client and opening Illustrator to fix a packaging die-line.
Key Responsibilities
Brand & Creative Strategy
- Develop brand identities, positioning, and visual language for FMCG, pharma, fashion/D2C clients and others.
- Translate category-specific requirements (e.g., regulatory constraints in pharma, shelf impact in FMCG, trend-led aesthetics in fashion) into creative direction.
- Build and maintain brand guidelines, mood boards, and visual identity systems.
Design & Packaging
- Design product packaging, labels, cartons, and point-of-sale materials compliant with industry/regulatory standards (especially for pharma and FMCG)
- Create fashion lookbooks, catalogues, campaign creatives, and D2C brand collateral.
- Prepare print-ready and production-ready files, coordinating with printers and vendors.
Social Media & Digital Content
- Plan and design content calendars, social media creatives, reels/story assets, and campaign visuals
- Adapt brand tone and design language across platforms (Instagram, LinkedIn, e-commerce listings, etc.)
- Monitor content performance and refine creative strategy based on engagement data.
Client Handling
- Act as the primary creative point of contact for clients across FMCG, pharma, and fashion accounts
- Lead client briefings, present creative concepts, and manage feedback and revisions professionally.
- Build long-term client relationships through clear, timely, and confident communication.
Project & Team Coordination
- Manage multiple client projects and deadlines simultaneously across categories.
- Liaise with external vendors, printers, media agencies, and regulatory teams as needed
- Guide and mentor junior designers where applicable
Requirements
Technical Skills
- Minimum 2 years of hands-on experience with Adobe Illustrator, Adobe Photoshop, and Canva
- Strong grasp of layout, typography, color theory, and print/digital production processes
- Working knowledge of packaging design, die-lines, and print-ready file preparation
- Familiarity with pharma packaging compliance and FMCG shelf/retail design is a plus.
Soft Skills
- Excellent verbal and written communication skills
- Strong client-facing presentation, negotiation, and relationship-management ability
- Ability to manage multiple stakeholders and categories with competing priorities
- Sharp attention to detail and strong creative problem-solving
Experience
- 2–5 years in a design/creative role, preferably within an agency handling FMCG, pharma, or fashion/D2C clients
- Proven portfolio showcasing branding, packaging, and social media work across categories
- Prior client-handling experience is essential
Good to Have
- Experience with pharma packaging norms and regulatory labeling requirements
- Understanding of D2C/e-commerce brand building and performance creative
- Basic video editing skills (Premiere Pro / CapCut)
- Familiarity with social media analytics tools
What We Offer
- Exposure to diverse categories — FMCG, pharma, fashion/D2C and more — in a single role
- Creative ownership and direct impact on brand growth across client portfolios
- Team-oriented, fast-paced agency environment
- Growth opportunities within the organization
📌 Creative Head (Agra)
🏢 OMK SOLUTIONS
📍 Agra