Company Description

FITPASS is India’s largest fitness and wellness membership platform, offering access to 12,000+ gyms and studios across 150+ cities. Designed to make fitness accessible, flexible, and personalized, FITPASS integrates an AI-powered fitness coach, personalized nutrition plans, home workouts, and doctor consultations under one plan. FITPASS supports individuals in building healthy, consistent habits for long-term wellness and serves as a trusted corporate wellness partner to enhance workforce resilience and performance.

With a commitment to making fitness convenient and inclusive, FITPASS empowers everyone to achieve their health goals, their way.

Role Description

We are seeking a highly skilled Copywriter with experience in social media management, app script work, and performance marketing. Your expertise will directly contribute to our content strategies, creating engaging, results-driven copy for digital ads, social media posts, app notifications, and performance marketing campaigns. If you have a passion for storytelling and a knack for optimizing copy for digital platforms, this is the role for you.

Key Responsibilities:

1. Social Media Management:

- Create engaging and creative copy for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), aligned with the voice and vision of our D2C brand.
- Develop compelling captions, posts, and social media ads for both organic and paid campaigns.
- Work closely with the social media team to brainstorm and execute campaigns that drive engagement, awareness, and conversions.
- Stay on top of social media trends and ensure content is fresh, relevant, and impactful 2. App Script Writing:
- Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention.

2. App Script Writing:

- Write scripts for in-app notifications, pop-ups, tooltips,



and user flows to enhance customer engagement and retention.
- Collaborate with product and development teams to ensure seamless app messaging that reflects the brand tone and meets business objectives.
- Optimize in-app scripts to improve user experience and interaction, leading to increased user retention and satisfaction.

3. Performance Marketing Copywriting:

- Write high-converting copy for paid performance marketing campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other paid channels.
- Analyze ad performance and adapt copy to optimize conversions and improve campaign effectiveness.
- Work with the performance marketing team to develop scripts that enhance ad targeting, increase CTR, and drive revenue.

4. Collaboration & Strategy:

- Partner with the creative, design, and marketing teams to create cohesive and on-brand messaging across all digital channels.
- Provide input on campaign strategies, ensuring messaging aligns with overall marketing objectives and audience insights.
- Contribute to the development of brand guidelines and ensure consistency across all touchpoints, from social media to app scripts.

5. Data-Driven Content:

- Use analytics and performance data to inform copy decisions and improve campaign outcomes.
- Iterate on ad copy and in-app scripts based on user feedback and performance metrics.

Qualifications & Experience:

- 3+ years of experience as a Copywriter with a strong focus on D2C brands.
- Proven experience in social media copywriting,



including both organic and paid content.
- Experience with writing scripts for app notifications, user flows, or in-app experiences is a must.
- Familiarity with performance marketing and writing copy for Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
- Ability to write in a clear, concise, and persuasive manner with a strong attention to detail.
- Ability to adapt tone and style to various platforms and audiences while maintaining consistency with the brand voice.
- Strong organizational skills, with the ability to juggle multiple projects and deadlines.
- Analytical mindset with the ability to interpret data and iterate on copy to drive results.
- A portfolio showcasing your copywriting work, particularly in social media management, app scripts, and performance marketing.

Preferred Qualifications:

- Experience working specifically with D2C brands in industries such as beauty, fashion, health & wellness, or tech.
- Familiarity with digital marketing tools (Google Ads, Facebook Ads Manager, Instagram Insights, etc.).
- Strong understanding of the customer journey and how to craft copy that drives conversions.

Why Join Us?

- Market-competitive salary with lucrative performance-based incentives.
- High Earning Potential: The role is revenue-driven, and top performers will be generously rewarded.
- Growth Opportunities: As a growing organization, high performers will have fast- track opportunities for career advancement.
- Dynamic Work Environment: Be part of an exciting, rapidly growing organization that values innovation and excellence.

If you are an ambitious, results-driven professional with a passion for promoting employee wellness, we want to hear from you! Apply today to take your career to the next level with us.

You can share your resume at : [email protected]

📌 Copywriter (Delhi)
🏢 Fitpass
📍 Delhi