Content Writer / Content Strategist

Position

Content Writer / Content Strategist B2B Content & Thought Leadership

Job Summary

We are looking for a highly skilled and strategic Content Writer / Content Strategist to develop compelling, high-quality B2B content that strengthens brand authority, drives audience engagement, supports demand generation, and contributes to business growth.

The ideal candidate will combine strong B2B writing skills with strategic thinking, creating content across the buyer journeyfrom website and SEO content to thought leadership, case studies, campaign assets, and sales enablement materials.

Key Responsibilities

B2B Content Writing

- Create high-quality, engaging, and conversion-focused B2B content for different audiences, industries, personas, and stages of the buyer journey.
- Develop transparent, compelling, and authoritative content that communicates complex business and technology concepts effectively.
- Maintain consistent brand voice, tone, messaging, and editorial standards across all content.

Content Strategy
- Develop and execute a comprehensive content strategy aligned with business objectives, GTM priorities, ICPs, and demand-generation goals.
- Build content calendars and editorial plans across channels and campaigns.
- Map content to buyer personas, customer journeys, funnel stages, and key business priorities.
- Identify content gaps and opportunities based on audience needs, competitor analysis, industry trends, and performance data.

Website & Landing Page Content
- Write and optimize website content, including homepage, product/service pages, industry pages, solution pages, and resource sections.
- Develop high-converting landing pages for lead-generation and demand-generation campaigns.
- Create compelling headlines, value propositions, CTAs, and messaging frameworks.
- Continuously improve content based on user behavior, conversion data, and SEO performance.

Thought Leadership
- Develop thought-leadership content that positions the company and its executives as trusted industry experts.
- Create articles, opinion pieces, executive perspectives, industry insights, research-based content, and LinkedIn thought leadership.
- Interview internal subject-matter experts and transform their insights into compelling content.
- Identify emerging industry trends and translate them into relevant points of view.

Case Studies & Customer Stories
- Develop compelling customer case studies, success stories, and testimonials.




- Conduct customer and stakeholder interviews to uncover business challenges, solutions, outcomes, and measurable results.
- Transform customer experiences into credible, data-driven stories that support sales and marketing objectives.

Industry Research
- Conduct industry, market, competitor, and audience research to identify relevant topics and content opportunities.
- Research industry trends, customer pain points, market developments, and emerging technologies.
- Translate research and complex information into clear, engaging, and actionable content.

SEO Content
- Develop SEO-focused content designed to improve organic visibility, traffic, engagement, and conversions.
- Conduct keyword and search-intent research and incorporate relevant keywords naturally.
- Create blogs, pillar pages, topic clusters, industry content, and other search-optimized assets.
- Collaborate with SEO and marketing teams to improve content rankings and organic performance.

Campaign Content
- Develop content for integrated B2B marketing and demand-generation campaigns.
- Create email copy, campaign landing pages, blogs, eBooks, whitepapers, guides, social media content, webinars, and other campaign assets.
- Align content with campaign objectives, audience segments, messaging, and funnel stages.
- Partner with demand-generation and digital marketing teams to support campaign performance.

Collaboration
- Work closely with Marketing, Demand Generation, Product Marketing, Sales, Design, SEO, and Leadership teams.
- Collaborate with subject-matter experts to develop technically accurate and commercially relevant content.
- Support sales enablement through presentations, one-pagers, solution briefs, battlecards, and other content assets.
- Manage multiple content projects simultaneously while maintaining quality and deadlines.

Content Performance & Optimization
- Monitor content performance using analytics and marketing platforms.
- Track metrics such as organic traffic, engagement, conversions, rankings, content-assisted pipeline, and lead generation.




- Use performance insights to refine content strategy and improve content effectiveness.
- Continuously experiment with formats, topics, messaging, and distribution strategies.

Required Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 36 years of experience in B2B content writing, content marketing, or content strategy.
- Excellent written and verbal English communication skills.
- Proven experience creating content for B2B audiences, preferably in technology, SaaS, professional services, healthcare, or other complex industries.
- Strong understanding of B2B buyer journeys, demand generation, and content marketing.
- Ability to research complex topics and translate them into clear, engaging, business-focused content.
- Strong editing, proofreading, storytelling, and copywriting skills.
- Experience working with cross-functional teams and senior stakeholders.

Preferred Skills
- Experience with SEO, keyword research, content analytics, and conversion optimization.
- Experience with CMS platforms such as WordPress or similar.
- Familiarity with Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Experience developing thought leadership for senior executives.
- Experience creating content for LinkedIn and other B2B social channels.
- Experience with AI-assisted content research and writing tools while maintaining high editorial standards.
- Understanding of marketing automation and CRM platforms is a plus.

Core Competencies
- B2B Content Writing
- Content Strategy
- Website Content
- Landing Pages
- Thought Leadership
- Case Studies
- Industry Research
- SEO Content
- Campaign Content
- Storytelling
- Copywriting & Editing
- Buyer Persona & Journey Mapping
- Content Planning & Editorial Management
- Research & Analysis
- Brand Voice & Messaging
- Cross-functional Collaboration

Success Metrics
- Organic traffic and search visibility
- Content engagement
- Website and landing-page conversion rates
- Content-generated and content-influenced leads
- Content-assisted pipeline
- Keyword rankings
- Content publishing velocity
- Thought-leadership engagement
- Case-study and sales-content adoption
- Overall contribution to marketing and demand-generation goals

Employment Details Employment Type: Full-time

Experience: 3–6 years

Department: Marketing / Content

Interested candidates can reach out to Sandhya HR - (phone hidden)

📌 Content Writer / Content Strategist (Chennai)
🏢 AnnexMed
📍 Chennai