Company Description Bubz Functional Beverages Private Limited is a current-age beverage company building India’s next generation of better-for-you sodas with real health benefits and strong lifestyle appeal. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with 6g of prebiotic fiber per 250ml slim can, zero added sugar, no preservatives, and no artificial colours. Naturally sweetened with monk fruit and erythritol, Bubz keeps calories low at just 15 per can and is available in Classic Cola, Lemon Lime, Citrus Orange, and Strawberry flavors. The brand targets conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, focusing on D2C, quick commerce, and modern trade to reach them where they already shop. Bubz aims to make functional beverages mainstream in India by delivering products that feel cool, social, and aspirational—soda, evolved.

Role Description The Content Specialist will be responsible for planning, creating, and managing engaging content across digital channels to strengthen Bubz’s brand presence and support marketing campaigns. Day-to-day tasks include developing content calendars, writing and editing web and social media copy, coordinating with design and marketing teams, and ensuring brand voice consistency across all touchpoints. The role will involve optimizing content for different platforms,



tracking performance metrics, and iterating based on consumer insights and campaign results.

This is a full-time, on-site role based in Mumbai, requiring close collaboration with cross-functional teams in a fast-paced, growth-oriented environment.

Qualifications

- Candidates should possess strong Web Content Writing and Writing skills, with the ability to create clear, compelling, and brand-aligned copy.
- Candidates should possess skills in Content Strategy, including planning content calendars and aligning content with marketing and business objectives.
- Candidates should possess Content Management capabilities, including organizing, publishing, and maintaining content across websites and digital platforms.
- Candidates should possess effective Communication skills, both written and verbal, to collaborate with marketing, design, and leadership teams.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Journalism, or a related field are beneficial.
- Experience with beverage, FMCG, or consumer brands, familiarity with social media and D2C environments, and basic understanding of SEO and analytics tools are advantageous.
- Ability to work on-site in Mumbai, manage multiple projects, and adapt to evolving brand and campaign needs is essential.

📌 Content Specialist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai