Content & Influencer Marketing Specialist

Location: Gurugram | Work From Office

Experience: 2–4 Years

Employment Type: Full-time

About Puresta

Puresta Lifestyle Pvt. Ltd. is a growing consumer-focused company operating at the intersection of beauty, skincare, wellness, and lifestyle. The company is building and scaling brands including SkinQ, a dermatologist-led skincare brand.

We are looking for a creative and execution-focused Content & Influencer Marketing Specialist to strengthen our content, social media, and influencer marketing initiatives across our brands.

Key Responsibilities

Content & Social Media

- Develop creative content ideas for Instagram and other relevant digital platforms.
- Plan and execute social media content calendars aligned with brand objectives.
- Create engaging reels, posts, captions, and other digital content.
- Coordinate with internal teams for timely content execution.
- Support product and in-house shoots.
- Develop content for websites and marketplace listings, including PDPs and product creatives.
- Create performance-oriented content and ad copies.

Influencer Marketing
- Manage influencer partnerships end-to-end, from identification and outreach to execution and reporting.
- Identify relevant Indian and international influencers and creators.
- Build and maintain strong relationships with influencers and creator communities.
- Manage campaign briefs, negotiations, deliverables, timelines, and approvals.
- Track influencer campaign performance and identify opportunities for improvement.

Performance & Brand Marketing
- Work closely with the performance marketing team on creative requirements.
- Develop content concepts focused on engagement, conversions, and brand growth.




- Analyse content and campaign performance to improve future initiatives.
- Support current product launches through market research, content, and influencer activations.

Community Management
- Manage audience engagement across social media platforms.
- Respond to customer queries and feedback in coordination with relevant teams.
- Identify opportunities to strengthen community engagement and social-led sales.

Requirements
- 2–4 years of experience in Content, Social Media, Influencer Marketing, or Digital Marketing.
- Hands-on experience managing influencer campaigns end-to-end.
- Strong understanding of Instagram, social media trends, and digital content formats.
- Strong content ideation, storytelling, and copywriting skills.
- Experience with performance-oriented content and digital advertising creatives.
- Strong communication and relationship-management skills.
- Ability to work with influencers, creators, designers, and internal teams.
- Creative, proactive, and comfortable working in a fast-paced environment.

Preferred
- Experience in D2C, Beauty, Skincare, Healthcare, Wellness, Personal Care, or FMCG.
- Experience working with Indian and international influencers.
- Knowledge of Canva, Premiere Pro, or similar content creation tools.
- Experience with product photography/video production.
- Experience with marketplace content and PDP optimisation.
- Understanding of social media and influencer analytics.

Why Join Us?
- Work across growing beauty, skincare, healthcare, and consumer brands.
- Opportunity to take ownership of content and influencer initiatives.
- Work closely with brand, performance, product, and creative teams.
- Fast-paced environment with significant scope for creativity, experimentation, and growth.

? Interested? Send your CV to [email protected]

📌 Content & Influencer Marketing Specialist (Gurugram)
🏢 Puresta
📍 Gurugram