About StartupGyaan

StartupGyaan is one of India's established business and startup media brands, with:

- 495K+ YouTube subscribers
- 277K+ Instagram followers
- 165K+ FounderGyaan YouTube subscribers
- 91K+ FounderGyaan Instagram followers

We've been building content around startups, businesses, founders and entrepreneurship for nearly a decade. We also work closely with prominent founders and business families across India, creating their content and personal brands.

But we're not satisfied with where we've reached.

We're looking for someone who can help us build the next version of StartupGyaan.

The Role

We're looking for a Content & Growth Lead who can take ownership of StartupGyaan's content strategy and help us build a high-growth, personality-driven business media brand.

Your first and most important mandate will be:

- Make StartupGyaan's Instagram Reels impossible to ignore.

- You'll be responsible for understanding what makes people stop scrolling, developing repeatable content formats and IPs, building a strong brand persona, and eventually expanding that strategy into podcasts, long-form YouTube and other formats.

- This isn't a role where you'll simply receive a content calendar and execute it.

You'll be expected to think, experiment, analyse, fail, learn and build.

What You'll Own

- Instagram Reels — Primary Responsibility

- Develop the overall short-form content strategy for StartupGyaanIdentify topics, trends, narratives and formats with high potential
- Develop strong hooks and storytelling structures
- Create and improve scripts
- Develop repeatable Reel formats/IPs
- Analyse performance and continuously optimise content
- Study retention, shares, saves, comments and follower conversion
- Identify why certain content works and why other content doesn't
- Build a system capable of consistently producing high-performing organic content

- Build the StartupGyaan Brand & Personality:

We don't want StartupGyaan to remain just another "startup/business facts" page. You will help develop:
- Brand personality
- Tone of voice
- Content philosophy
- Storytelling style
- Point of view
- Recurring themes
- Founder/personal-brand integration
- Distinctive content formats

The goal is to make people recognise:"This is StartupGyaan"even before they see the logo.
- Build Arnab's Personal Brand:



A major part of this role will be developing the founder's presence within StartupGyaan.

You'll work closely with Arnab to develop:
- His on-camera personality
- Opinions and points of view
- Storytelling style
- Recurring personal-brand formats
- Founder-led content
- Business commentary
- Behind-the-scenes content
- Thought leadership

The objective is to create a genuine connection between Arnab and the audience, rather than having StartupGyaan feel like a faceless media page.
- Content IP Development: You will be expected to build repeatable content properties, not just individual viral Reels. For example:

- Business breakdown formats
- Founder stories
- Business controversies
- Contrarian opinions
- Business economics
- "How this company actually makes money"
- Indian business stories
- Founder insights

You'll constantly ask:"Can we turn this into a format that we can make 100 times?"
- Analytics & Growth: You will own the content performance dashboard. Track:

- Views
- Reach
- Watch time
- Retention
- Shares
- Saves
- Comments
- Follower growth
- Follows per 1,000 views
- Format performance
- Topic performance
- Hook performance

And most importantly:Turn data into decisions. We don't want monthly reports saying "This Reel got 300K views."We want:"This format worked because X. Let's make five variations next week."

- Podcast & Long-Form — EventuallyOnce the short-form engine starts working, you'll gradually take ownership of:

- FounderGyaan Podcast positioning
- Episode concepts
- Guest selection
- Interview formats
- Storytelling
- Clips
- Distribution strategy
- YouTubeLong-form concepts
- Titles
- Thumbnails
- Packaging
- Storytelling
- Retention
- Content series

The objective is to eventually build a content ecosystem, rather than treating Instagram, YouTube and podcasts as separate businesses.
- Research & Trend Intelligence: You should be someone who naturally spends time consuming content. You'll be expected to constantly study:

- Indian creators
- Global creators
- Business/finance creators




- Emerging Instagram formats
- YouTube formats
- Gen-Z content behaviour
- Trending narratives
- New content IPs
- Competitor strategies

You should know what is working today and have an opinion on what might work six months from now.
- Work With the Existing Team

- You'll work closely with:Reel editors
- Videographers
- Content strategists
- Operations
- Founder

You won't necessarily edit every video yourself. Instead, you'll own the creative direction and quality bar.

What We're Looking For

- Must-have3–6 years of experience in content, creator economy, digital media or social media
- Strong understanding of Instagram Reels and short-form content
- Proven experience growing social media pages organically
- Excellent understanding of hooks, storytelling and retention
- Strong scripting ability
- Strong content ideation ability
- Understanding of social-media analytics
- Ability to identify patterns from content performance
- Excellent communication skills
- Strong business/current-affairs awareness
- Ability to work independently and take ownership

Strongly Preferred

We'd love to see candidates who have:

- Personally grown a creator/media page
- Worked with a prominent creator
- Generated 10M+ organic views
- Built a recurring content format/IP
- Experience in business, finance, startup or entrepreneurship content
- On-camera experience
- Experience with YouTube Shorts
- Experience building personal brands

Proven results matter more to us than degrees or fancy job titles.

What We Don't Want

This is significant enough that I'd put it in the job post.

We're not looking for someone whose primary experience is:

❌ Posting content according to a calendar

❌ Managing brand pages mechanically

❌ Copy-pasting trends

❌ Writing generic motivational scripts

❌ Following viral audio trends without understanding why they work

❌ Creating monthly social-media reports without taking action

❌ Waiting for instructions

We're looking for someone who can say:"I think we should completely change this."—and then prove why.

Requirements

- Laptop
- Ability to work full-time from office
- Self-driven, curious, and detail-oriented
- Minimum 1 year experience in content writing / scripting / digital content

- Office Location: ?Chhatarpur, New Delhi

📌 Content & Growth Lead — StartupGyaan (New Delhi)
🏢 Startupgyaan
📍 New Delhi